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Badcock Home Furniture &more Appoints New Chief Revenue Officer

Furniture World News Desk on 2/17/2022

 Badcock Home Furniture &more announced that Sr.  Vice President of Retail Operations  Mitchell Stiles has been promoted to Chief Revenue Officer. Stiles has been with the company for 20 years, starting his career in retail as a sales associate, then store manager, eventually working his way up through the corporation’s retail operations. 


As senior vice president of retail operations and chief credit officer, Stiles led the company’s retail operations functions, dealer relations and sales efforts, as well as management of Badcock’s credit underwriting policies and servicing programs. In his new role, Stiles will be focused on four-wall economics to propel the company’s growth through retail operations, sales, credit, merchandising and marketing, to ensure all are working as a unified group to drive revenue at the store level. 


“Mitchell’s experience with Badcock, deep knowledge of multiple facets of the company and passion for our business made him a perfect fit for this new position and well-deserved promotion,” said Badcock President and CEO Rob Burnette. “I know that he will bring that same energy and commitment to the role of Chief Revenue Officer. I couldn’t be prouder and look forward to his future success.”


Over the past five years, Stiles has played a key role in the company’s unit growth through new corporate and dealer stores and building and strengthening Badcock’s dealer network through collaborative relationships with store owners. 



About W.S. Badcock Corporation

W.S. Badcock Corporation, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a southeastern home furnishings company headquartered in Mulberry, Florida. Founded in 1904, its branded Badcock Home Furniture &more retail chain has grown to more than 380 corporate and associate dealer stores across eight states. Badcock carries a complete line of furniture, appliances, bedding, electronics, home office furnishings, accessories, and seasonal items while offering convenient financing and payment plans for its customers. The company was named “2018 Retailer of the Year” by the National Home Furnishings Association. For more information, visit www.badcock.com.