Despite continued Covid-19 challenges and new supply-chain difficulties, Decorating Den Interiors franchisees achieved a second consecutive year of record-setting sales growth. Retail sales were 34-percent greater than the previous year, which in turn was an 18-percent increase over 2019.
“The increased focus on the home has sparked a tremendous surge in remodeling and decorating projects,” said James S. Bugg, Jr. CEO and President of the Easton, Md.-based company. “With all the concerns and challenges encountered in the last two years, I am very proud of the resilience and professionalism of our interior design business owners.”
“Our top ten US franchises plus our top owner in Canada had total 2021 sales that were 66-percent greater than 2020.” Bugg added. “Many of our franchisees had their best year ever in 2021.”
The company added 29 new franchise partners during the year. Seven of the newest ones received a franchise fee discount because of their prior interior design education and experience, and two received the financial benefit of being military veterans.
“These achievements along with the ones noted below are evidence of a strong home furnishings market,” Bugg said. “With more than $7 trillion worth of inheritance anticipated to be passed on from Baby Boomers in the near future and 35-54-year-olds becoming the largest spenders in home furnishings, we are well positioned to participate.”
The company announced the following individual sales awards.
Honored as the company’s Chairman’s Circle were the top ten franchisees for highest sales in the United States along with the highest in Canada. Number one overall and number one in Canada were Catherine and Jerome Pulcine, Ottawa, Ontario, whose franchise had the highest sales in the history of Decorating Den Interiors.
Number one in the U.S were sisters Barbara Elliott and Jennifer Ward Woods, Stone Mountain, Ga, whose franchise had its best year ever.
Others who achieved Chairman’s Circle status were Lisa Bibawi, Dallas, Texas.; Jan Bromberek, Plainfield, Ill.; Linda and Dana Coin, Sanibel, Fla.; Michelle Jett, Los Angeles, Calif.; Sandy Kozar, Knoxville, Tenn.; Claudia Leah, Naples, Fla.; Bonnie Pressley, Fort Worth, Texas; Nola Shivers, Springfield, Mo., and Charla Traugot, Montgomery, Texas.
Thirty additional top sales achievers were announced to round out the company’s top 40. They are: Amy Ahearn, Williamsburg, Va.; Kiran Arif, Cincinnati, Ohio; Jan Bertin, Alexandria, Va.; Marva Don Card, Boise, Idaho; Suzanne Christie, Clearwater, Fla.; Debbie Demboski, Wesley Chapel, Fla.; Anne Fawcett, Milton, Mass.; Sherry Franzoy, Las Cruces, NM.; Kathy Golson, Orlando, Fla.; Monique Holland, Upper Marlboro, Md.; Bohne Jones, Nashville, Tenn.; Jennifer Jones, Tomball, Texas; Tanya Kash, Las Vegas, Nev.; Pat Kelly, Morganville, NJ.; Alisa Lankenau, Lantana, Texas; Maria Loveless, Manassas, Va.; Joyce Means, Johns Island, SC.; Karen Miller, Polk City, Iowa; Kathleen Monteleone, Wind Gap, Pa.; Angie Palmer, Peachtree, Ga.; Kimberly Paulus, Missouri City, Texas; Kristen Pawlak, Louisville, Ky.; Berenice Sanchez, Round Rock, Texas; Diane Schaefer, Venice, Fla.; Krista Shugars, Pasadena, Md.; Veronica Simmons, Wixom, Mich.; Donna Smith, East Walpole, Mass.; Jeanette Turk, Inlet Beach, Fla.; Gina Wolleat, Lino Lakes, Minn.; and Cassy Young, Bogart, Ga.
Top decorators who are part of a franchise: Heather Smith, Springfield, Mo. was the leader. Others in the top ten were: Dawn Alpern, Plainfield, Il.; Brean Bohne, Dallas, Texas; Paula Esterline, Fort Worth, Texas; Katie Frederic, Fort Meyers, Fla.; Jillian Johnson, Springfield, Mo.; Kisha Moore, Stone Mountain, Ga.; Trinette Nelson, Sanibel Island, Fla.; Jill Shuey, Montgomery, Texas; and Kristin Williams, Fort Worth, Texas.
The top Canadian decorator was Natlie Cox with Marina Pavlova number two, both of Ottawa, Ontario.
About Decorating Den Interiors
Founded in 1969, Decorating Den Interiors is North America’s largest interior design and home furnishings franchise company. Its nearly 300 franchisees operate throughout the U.S. and Canada. Its franchisees have direct relationships with suppliers in its LIVV Home Collection™ of fine furniture, custom window treatments, wall and floor coverings, accessories, lighting, and closet systems. For more information, visit www.decoratingden.com.