CITY Furniture Launches 3D and Augmented Reality to Their Online User Experience
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Florida-based furniture retailer CITY Furniture announced that it has partnered with INSPI to develop and implement a brand new augmented reality (AR) feature that allows customers to preview products right in their homes before making a buying decision. With this addition, CITY Furniture joins the ranks of national retailers Amazon, Wayfair, and Target to bring an elevated shopping experience to their customers.
“We’re continuing our relentless pursuit of a personalized experience for our customers after the successful launch of our visual search feature. Offering customers the ability to ‘see’ a product visually in their space –in the comfort of their home– gives them increased peace of mind when making their purchases. When this feature was applied to just one popular product, we saw a 33% cart-to-detail increase and a 179% buy-to-detail increase, “ explains Anelena Longhi, VP of Marketing and Digital Commerce.
After three years of active collaboration, CITY Furniture’s website now showcases over 5,000 products modeled in 3D. Products are visible from every angle through this 360-degree view feature, which projects the item directly into the user’s interior in real time.
On their technology-driven approach, President of CITY Furniture, Andrew Koenig adds, “At CITY Furniture, we are constantly evaluating how we can utilize technology to create a better experience for our customers, whether online or in our showrooms. The swift and enthusiastic adoption of our new AR feature by our customer base shows us that inspiring confidence in the consumer using the best technology available does translate into not only conversion, but also loyalty. We are very encouraged to see that this new benefit is being utilized by our customers to make better buying decisions.”
CITY Furniture’s augmented reality feature launched on mobile on April 12th and has already been used by over 36,000 customers. To view the full lineup of CITY Furniture’s products with AR functionality, visit https://cityfurniture.com/browse/view-in-room-3d.
About CITY Furniture: CITY Furniture operates 20 showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as 14 Ashley HomeStore showrooms as the brand’s Southeast and Southwest Florida licensee. For information, visit www.cityfurniture.com.