Hooker Furniture to Host Pop-Up Showroom in Interhall
Furniture World News Desk on
5/10/2021
Hooker Furniture recently announced that they will open a second show space in High Point for the upcoming Spring Market, a specially curated spot in InterHall. The new space is expected to draw interior designers and boutique retail buyers who may not regularly visit Hooker’s 90,000-square-foot showroom, which is located in room C-1058 in the International Home Furnishings Center (IHFC).
Located at IH301on the first floor of the IHFC, the pop-up marks the first time the company has exhibited its product line outside of its flagship showroom. It will display an assortment of high-style accent and custom upholstery pieces targeted at the interior design community. It will also highlight the company’s line of on-trend case goods, modern leather seating and custom fabric upholstery.
“Our product line has begun to include a contemporary – even modern – aesthetic over recent years and to that end, this pop-up provides us another vehicle to reach an even larger audience and encourage them to visit our flagship showroom to learn more about our company and our comprehensive product lines,” said Alexandra O’Hare, vice president of marketing and interior design for Hooker Furnishings. “Ultimately, we want designers to know that they are welcome at Hooker. As a leading furniture resource, our broad assortment, combined with our domestic warehouse program and the customization opportunities available through our domestically produced upholstery brands, position us as a one-stop shop.”
Products showcased in the InterHall space will include Hooker case goods, Hooker upholstery, the Mélange collection, and MARQ, a line of upscale, customizable modern upholstery, upholstered beds, mattresses and adjustable bed bases. Domestic upholstery resources Sam Moore and Bradington-Young will also be represented.
“The Mélange collection – an eclectic assortment of one-of-a-kind artistic accent pieces –celebrated its 10th anniversary last year,” said Johne Albanese, chief marketing officer for Hooker Furnishings. “This new InterHall space will provide the perfect venue for displaying this collection and recognizing our incredible success with it during its impressive tenure.”
This year’s Spring High Point Market is scheduled for June 5-9. The company will be hosting a “Frose at Four” cocktail social in the pop-up showroom located at IH301on the first floor of the IHFC on Friday, Saturday, Sunday and Monday evenings during Market from 4p.m. – 6 p.m. The events are open to all interior designers and retailers with a valid Market pass.
About Hooker Furniture: Based in Martinsville, Va., Hooker Furnishings Corporation is ranked among the nation's largest publicly traded furniture sources and encompasses 12 discrete operating businesses. These brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality and HMIdea. Hooker Furnishings Corporation's corporate offices and upholstery manufacturing facilities located in Virginia and North Carolina, with showrooms in High Point, N.C. and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is listed on the Nasdaq Global Select Market under the symbol HOFT. For more information, please visit hookerfurniture.com.