Over 154 Years of Service to the Furniture Industry
 Furniture World Logo

GBS Enterprises Rebrands as ProtectAll under New Leadership

Furniture World News Desk on 1/13/2021

GBS Enterprises, a global provider of furniture protection services and healthy sleep bed products, announced the relaunch of its 30+-year company under the name ProtectAll. Kevin Rupkey took the helm as the company’s CEO, joined by new industry leadership, as the headquarters have relocated from Deerfield Beach, Florida to Dallas, Texas.

“The new banner of ProtectAll ushers in an exciting era of growth, as we expand our product lines to include robust offerings beyond warranty and sleep products,” said Rupkey, ProtectAll, CEO. “The team’s rich expertise coupled with this expanded vision positions us to provide the highest quality, most innovative, customer-centric services and products in the industry.”

Rupkey, an insurance and warranty industry veteran, took the helm of ProtectAll as chief executive officer in August of 2020. Rupkey’s tenure entails c-level positions at cornerstone companies such as GE, Warrantech, Assurant Consumer Services, Home Buyers Resale Warranty Co., Bankers Warranty Group and Zale Life Insurance Co.

“ProtectAll is making significant investments in the company’s growth through personnel development, refreshed processes and new business lines,” Jeff McWey, former CEO and current executive chairman, ProtectAll. “Kevin is a great choice; his commitment to world-class customer service, and his fresh vision positions us to expand our footprint in the industry to better serve customers and partners across the globe.” 

New executives also joined Rupkey at ProtectAll, bringing approximately 65 years of collective industry experience:

  • Bryan Myers, senior vice president of operations: Myers joined ProtectAll from Peloton Interactive, where he expanded extended warranty annual revenue from $13 million to $50 million, redesigned the programs and launched extended warranty programs in Canada, the United Kingdom and Germany.

  • Michele Gloeckler, vice president of sales: With approximately 20 years of warranty industry experience, Gloeckler touts a track record for obtaining and closing new business opportunities with Top 100 appliance and electronics retailers.

GBS Enterprises (aka: Genie B’s Specialties) was founded in 1988 as a specialty sheet producer to the trucking industry. GBS was one of the first companies to enter the mattress protection market, and in 2009, the company launched the ProtectAll brand -- now one of the largest furniture warranty providers in the United States servicing Top 200 furniture retailers. In 2011, Jeff McWey took the lead as president and CEO, developed an expanded scope of products and services, and placed GBS on the international stage. In 2015, McWey launched Healthy Sleep to provide industry-leading healthy sleep products; the line remains a sister brand to ProtectAll today. McWey has taken the position of executive chairman at ProtectAll to support Rupkey in ProtectAll’s future growth.

About ProtectAll: ProtectAll, a leading global provider of furniture protection services, provides the highest quality, most innovative, customer-centric services and products in the industry. Its core warranty services offer protection programs for indoor furniture, outdoor furniture, adjustable beds and area rugs. Sister brand Healthy Sleep offers premium mattress top-of-bed products, such as mattress and pillow protectors, mattress and pillow encasements, pillows, sheets and blankets. The company operates multiple facilities around the country, including its headquarters in Dallas, Texas, a distribution/call center in Reno, Nevada, and a large distribution center in Savannah, Georgia. For more information, please contact Claudia Ojeda at cojeda@gbsent.com, or visit www.myprotectall.com.