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High Point Market and ASID Announce Educational Series Rebrand

Furniture World News Desk on 9/30/2020

The High Point Market Authority (HPMA), in partnership with the American Society of Interior Designers (ASID), announces a rebrand of the popular Design Viewpoints Series (DVS) educational seminars, as well as its upcoming Fall Market virtual schedule. Now titled ASID Learn x Design, attendees can earn up to 3 IDCEC-approved continuing education units (CEUs) through this program.

ASID will present three CEU-approved seminars via GoToWebinar as part of High Point’s virtual programming. These sessions are free and open to all interior designers, retailers, and other industry members. Following their live airings, recordings of the events will be available as on-demand CEUs on ASID Academy, the Society’s online learning platform offering easily accessible professional development.

On tap for the series are three thought-provoking seminars to help attendees navigate the changing interior design business landscape. Attendees will learn from industry leaders as they share their knowledge building a profitable business, navigating difficult client conversations, and securing new clients.

“At ASID, we believe that in order to create meaningful change in the built environment, designers must acquire relevant and timely business knowledge to sustain growing and resilient firms,” explains Gary Wheeler, FASID, Interim CEO, ASID. “We selected the topics for ASID Learn x Design to assist the design community in gaining that imperative business acumen while positively impacting the lives of their clients.” 

Topics and speakers for the Fall 2020 ASID Learn x Design program include: 


Thursday, October 15

12 p.m. – 1 p.m. ET

In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business 

Speakers – LuAnn Nigara, Kerrie Kelly, FASID, NKBA, CAPS

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn will explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.


Saturday, October 17

12 p.m. – 1 p.m. ET

Can We Talk? Navigating Difficult Client Conversations

Speakers – Phyllis Harbinger (moderator), Cheryl Luckett, John McClain, Beth Diana Smith 

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID, and Beth Diana Smith, Associate ASID, will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.


Tuesday, October 20

12 p.m. – 1 p.m. ET

Woo to Close

Speaker – Sandra Funk

Sandra Funk shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.


Additional details about the ASID Learn x Design series, as well as registration links, can be found at www.highpointmarket.org/events/asid-learn-design



About the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry.


About the American Society of Interior Designers (ASID): The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide. 

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, learn, and heal. Learn more at www.asid.org.