Restonic Launches National Contest for a Free Biltmore Shippable Sleep Mattress
Furniture World News Desk on
9/17/2019
Restonic Mattress Corporation, in partnership with Biltmore in Ashville, NC, recently announced a national consumer contest for a free Biltmore Shippable Sleep Mattress. The contest will be held on Restonic’s trademarked SleepBlog and promoted across social media channels of both brands from September 16th to the 30th.
Biltmore joined forces with Restonic in 2018, which has resulted in product placement in hundreds of stores across the United States and communication online with millions of consumers. The contest, which asks consumers a simple question and offers multiple ways to enter, is expected to exceeded previous contests in terms of reach and engagement.
Each month, Restonic publishes a blog post in collaboration with Biltmore, which tells stories from George and Edith Vanderbilt’s lifetime with historical artifacts and weaves in the modern day conundrum (and potential solutions) of how to get a better night’s sleep. The posts are republished in consumer and retail newsletters and used in training materials to sales reps.
“Biltmore is well-storied brand and a strong supporter of our digital storytelling, helping us reach both consumers as well as retailers who may be interested in flooring the product in their stores,” says Julia Rosien, vice president of brand and digital marketing, Restonic. “Brick-and-mortar stores set the stage for the purchasing process and a strong digital connection enhances their relationship with consumers much earlier in the shopping cycle.”
The strategy is paying off for both brands. Restonic officials report dramatic spikes in traffic during contest periods and since they launched their blog in 2013, website traffic has increased by more than 700%. And as Restonic is a Furniture Today top 10 bedding manufacturer, it’s safe to say sales are healthy as well.
“We love the connection Restonic has made with the core essence of the Biltmore brand, to collaborate with us to bring high quality luxury sleep products to our guests across the nation,” says Tim Rosebrock, vice-president and general manager, Biltmore Licensed Consumer Products. “We are extremely proud of our partnership with Restonic and grateful for the wonderful support of our dealers who have embraced this program so fully.”
The Restonic & Biltmore Brand Connection
The beloved home of the late George and Edith Vanderbilt enjoys more than a million visitors each year. Built in the late 1800’s, it’s the closest you can get to a fairytale castle this side of the Atlantic. Reminiscent of great European chateaus, it encompasses 175,000 square feet—35 bedrooms, 46 bathrooms, a cavernous indoor swimming pool and an indoor bowling alley (among other charming amenities).
Inspired by Biltmore’s long-standing tradition of peaceful relaxation, Restonic sought to elevate sleep from an ordinary experience to a masterpiece of tranquility. Restonic was founded in 1938 as the Triple Cushion Corp and is an actively growing brand in the consumer marketplace. Their digital footprint connects consumers with combined digital assets of Biltmore and Restonic and invites retailers to experience the potential of engaging with many of today’s consumers before they begin their mattress shopping journey.
Some examples of Biltmore stories on the Restonic Blog:
About Restonic
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.