Spring Air to Unveil Redesigned ‘Back Supporter’ Line at Las Vegas Market

Furniture World News Desk on 1/26/2019

Mattress producer Spring Air International reports that it will unveil a completely redesigned Back Supporter line at the Winter Las Vegas Market, Jan. 27-31. The new seven-bed offering will mark the first time the company has unfurled a consistent product lineup throughout its licensee network.

As the company’s flagship brand, the Back Supporter redesign will elevate the collection to its spot of honor in the Spring Air product offering, said Nick Bates, president of Spring Air International.

“Our Back Supporter product is inherently special to the Spring Air family of licensees and to our consumers,” Bates said. “We and our licensing partners are committed to making this collection special and maintaining its appeal on retail floors. To do that, our entire network is committed to the product specifications for the brand’s relaunch.”

Designed to retail from $799 to $1,499 in queen, Back Supporter’s several models will each be available in firm and plush comfort levels. The collection will feature Back Supporter’s signature zoned support for hip and shoulder comfort and less partner disturbance.

The new Back Supporter features three top fabrics and two border fabrics for a fresh, updated look in whites, gray and charcoal hues.

Spring Air’s product development committee made up of representatives from licensees worked together to design the new collection, which will be showcased in the company’s Las Vegas Market showroom located at B-1126 in the World Market Center.

About Spring Air International: Founded in 1926, Chelsea, Mass.-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.