Natura World Celebrates Return to Las Vegas With 12-Model Lineup

Furniture World News Desk on 1/26/2019

Natura World reports that it will unveil a re-merchandised 12-model lineup in January as the natural bedding line celebrates its return to the Las Vegas Market. The new line is merchandised as three collections, and includes hybrid models, all-latex models and Renew models that combine latex and soy-based foams.

East Windsor-based Blue Bell Mattress the strategic manufacturing partner of King Koil, holds the U.S. license to produce Natura. As part of the deepening relationship with King Koil, Natura will be on display in the King Koil showroom, space A-538. Additionally, Natura product will now be available nationwide through that partnership.

“The Natura brand continues to focus on natural and environmentally-friendly components, allowing retail sales associates to steer the conversation toward healthy sleep and away from price,” said Rebecca Gray, senior vice president of sales and marketing at Blue Bell. “Every sleep set is designed so the consumer will fall asleep faster and get a deeper, healthier sleep.”

The six hybrid models, which retail from $1,299 to $1,999 for a queen set, make up the Natura Spring Collection. The encased coil system is cushioned with layers of Talalay and Dunlop latex to relieve pressure points, and the mattress is topped with 2.3 pounds of pure Joma wool in the quilting. That helps lower the heart rate and helps the consumer fall asleep faster.

The Natura Renew Collection consists of three models that also have 2.3 pounds of pure Joma wool in the quilting. But the core is a blend of Talalay and Dunlop latex and soy-based foams. This collection also has retail price points of $1,399 to $1,799 for a queen set.

The Natura Latex Collection, which has three models retailing at $1,999 to $2,999 for a queen set, is an all-latex lineup. Each model has an all-natural latex core topped with plush layers of Talalay and Dunlop latex – a design that helps improve circulation and pressure point relief. The quilting features 4.2 pounds of Joma wool.

All 12 new models use certified organic cotton covers that are free from harmful chemicals.

“Our new designs take the ‘healthy sleep’ story to the next level and provide significant margin opportunities for our dealers,” said Ralph Rossdeutscher, president of Natura World. “We’re excited to be a part of the mattress industry’s most important trade show.”

About Blue Bell Mattress: Blue Bell Mattress Co. Inc., based in East Windsor, Conn., is the largest U.S. manufacturing partner of King Koil. Blue Bell sells King Koil branded and private-label innerspring and hybrid mattresses to bedding and furniture retailers serving customers in nearly 1,000 store locations from Maine to Florida, and as far west as Illinois. The company is also a licensee of Natura World. Founded in 1928, the company has factories in Connecticut and Michigan totaling more than 340,000 square feet. Boston-based Landon Capital Partners, a direct private equity investment group of the Landon Trust, acquired a majority interest in Blue Bell in 2017. For more information, visit http://www.landoncapital.com or http://www.bluebellmattress.com.