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Corsicana Mattress to Launch New Web Portal for Dealers

Furniture World News



Corsicana recently announced the launch of “Go Corsicana,” a dedicated and more dynamic web portal for Corsicana Mattress, during the winter Las Vegas Market. A Presidents Day promotion will featured special pricing for dealers and a $20,000 sweepstakes to be shared between one lucky retailer and a Corsicana sales representative will help launch the portal.

“The new password-protected web portal allows dealers to place orders and track them with a few clicks, and it gives our sales reps the ability to keep track of sales in their territory or a specific metro area. It will bring many more resources directly into the field and enable our dealers and sales team to more efficiently place orders and have more information available at their fingertips” said Michael Thompson, CEO of Corsicana Mattress.

To spice up the launch, Corsicana is offering a special promotion for its American Bedding brand, which features retail price points of $399 to $599 in queen.

Participating dealers must place orders through the Go Corsicana portal at market, and orders will be delivered to their stores the week after market to ensure product is in place for Presidents Day promotions. The company will produce floor samples at its 10 factories for the event, and participating dealers will get priority shipments.

In addition to special pricing, participating dealers will receive point-of-purchase materials such as top-of-bed signage for in-store promotions, Thompson said.

During market, dealers placing orders at the Las Vegas Market will be entered into a drawing for the sweepstakes. Corsicana sales representatives will receive an entry for each order placed through Go Corsicana. The winner’s names will be chosen in a random drawing at the end of market, and he or she will receive the prize.

The American Bedding line will be on display in Corsicana’s newly-renovated showroom, space B-1300 of the World Market Center. The market takes place Jan. 27-31, but the showroom will be open one day prior to the official market opening.

More about Corsicana: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates 10 factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
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