DeCoro Hires Furniture Industry Veteran Rocky Campbell to Lead Motion Production

Furniture World News

DeCoro, a global leader in the manufacture of quality Italian leather upholstered furniture, announced the appointment of Mr. Rocky Campbell as Director of Motion Upholstery Operation. In this global position, Mr. Campbell will oversee the entire motion production of DeCoro. Based in Shenzhen, where DeCoro’s headquarters is located, Mr. Campbell will lead a team of 500 people to drive the expansion of the home theatre market for DeCoro. Commenting on this significant appointment, Mr. Luca Ricci, DeCoro’s President and Chief Executive Officer, said, “The motion category has been the fastest growing part of our business in the last 12 months, and with the major introduction in this category we have planned for the High Point Market this October, we felt it was vital to bolster our production team to be fully equipped to support this growth. Rocky is a perfect fit with his extensive hands-on experience in the U.S. and in China.” Mr. Campbell brings to DeCoro over 30 years of experience in the furniture industry, especially in factory operations. He joins DeCoro from Corinthian Furniture, where he was responsible for setting up an upholstery factory in Haining, China. He set up another upholstery factory in Hangzhou, China, when he worked for Standard Furniture. Mr. Campbell also gained valuable experience from his career at La-z-boy and Jackson/Catnapper. “I am excited to join a fast-growing company like DeCoro which has produced some of the best designs the furniture industry has ever seen. I look forward to working with the DeCoro Management team to augment its leadership position in the market by further enhancing the quality of our products and boosting our production efficiency,” said Mr. Campbell. About DeCoro: DeCoro was founded in 1997 by Luca Ricci. The company has revolutionized the leather furniture industry by pioneering new production standards and making quality Italian-designed furniture at previously unachievable prices. Today, it is a global leader and the first successful producer of quality Italian leather-upholstered furniture in Asia. It now has a significant presence in key markets across five continents. Visit www.DeCoro.com. for further information,