Cresent Fine Furniture to Open Showroom in WMC Building C

Furniture World News

World Market Center Las Vegas announced that Cresent Fine Furniture will open a showroom in Building C on the World Market Center Las Vegas campus in 2008. The 2,030-square-foot showroom on the 11th floor of building C will be strategically located near similar high-end furniture companies on the floor, said Richard Tomkins, Vice President sales and marketing for Cresent Fine Furniture, which is based in Gallatin, Tenn. Cresent Fine Furniture is a 60-year-old, third-generation, family-owned company specializing in higher-end residential home furnishings, including bedroom, dining room, occasional and entertainment pieces. “We look forward to having a significant presence with our permanent showroom at World Market Center Las Vegas,” Tomkins said. “This will be a definite draw for upper-end product like ours and we are enthusiastic about showcasing our company and our new and best-selling collections to a broader geographic audience and more major players.” Tomkins said Cresent is planning retail-focused displays for the showroom. “We understand the challenges retailers face to replicate Market displays, which are traditionally very well appointed with lots of color and accessories. We are looking at how we can merchandise our best sellers and new product in retail-focused displays grouped together by lifestyle to make it easier for the buyer to shop.” Cresent, which also has a showroom in High Point, N.C., will bring the brand new Cresent Classics line to Las Vegas Market visitors. The company is a founding member of the Sustainable Furniture Council and Cresent Classics is one of the company’s initiatives featuring solid wood designs that are sustainably harvested. The designs also feature components that are compliant with California’s newly adopted formaldehyde emissions standards. About World Market Center World Market Center is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. When fully built, at 12 million square feet in 8 buildings, World Market Center will be the largest trade show complex in the world. The $3 billion, state-of-the-art campus will showcase furniture, decorative accessories, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC) open year-round to the trade. World Market Center produces the semi-annual Las Vegas Market, held every January and July, and is the fastest growing home furnishings trade show in the world. World Market Center is now leasing the third building to a broad cross-section of the home furnishings industry. The Winter 2008 Las Vegas Market is scheduled for January 28 to February 1, 2008 at World Market Center’s Buildings A, B and Pavilions and tradeshow at the MGM Grand Hotel starting January 29. For more information about World Market Center, and to find out about leasing or exhibiting opportunities, visit the website at www.LasVegasMarket.Com or call 888-WMC-SHOW (962-7469). About Cresent Fine Furniture: for more information on Cresent Fine Furniture go to www.cresent.com or email info@cresent.com.