EQ3 opens in MacArthur Center - Norfolk, Virginia
Furniture World Magazine
EQ3 recently opened a 20,000 square foot new concept store in the MacArthur Center in downtown Norfolk, Virginia. Located on level 3 of this sophisticated, fashion forward retail center, EQ3 joins the likes of Pottery Barn, Restoration Hardware, Nordstrom, Williams Sonoma plus 140 unique and extraordinary stores. The EQ3 showroom represents a bold and dramatic merchandising strategy targeted towards the discerning expectations of this shopping culture.
Peter Tielmann, President of EQ3 states, “EQ3’s presence in the MacArthur Center as a major tenant conveys our commitment to position EQ3 showrooms in the heart of chic urban retail centers across North America.”
This showroom presents 65 room solutions including 3 complete home environments focusing on the lifestyles of the young professional, those living on the edge, and suburban life. A moody and inspiring environment is created through an intentional blend of texture, color and light. Strategically positioned walls define the path, elevate expectation, and shape the journey from room to room. The Inspiration Lounge provides the venue to explore the multiple solutions within the EQ3 product range. Here the questions find their answers, room by room. Finishing touches from glassware to bedding are discovered in the walnut wrapped accessory cases. This engaging showroom reinforces the intention of EQ3 to provide an inspiring customer experience through the creative presentation of multiple lifestyle solutions. This stimulating showroom will be a welcome adventure for those who appreciate modern living.
EQ3 continues to expand its retail presence across North America and around the world. The EQ3 concept was initiated in 2001 by one of Canada’s largest residential furniture manufacturers, Palliser Furniture Ltd. EQ3 showrooms are located across Canada in Vancouver, Calgary, Winnipeg, Toronto, London, Ottawa and Burlington. In the United States, locations can be found in San Francisco Bay Area, Los Angeles, Grand Rapids, Richmond, Norfolk, Charlotte and Phoenix, among others. EQ3 products are also available through 300 in-store galleries across North America, Latin America, Europe and Asia.