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New River Casual Furniture Introduces Line Of Deep Seating Furniture

Furniture World News


With the agreement recently announced between iGarden and New River Casual Furniture, New River now offers a complete line of deep seating furniture made from 100 percent natural Brazilian Cherry “Jatoba”. This already well-received collection includes sofas, loveseats and cushioned lounge chairs. An extensive, high-quality custom cushion program has been established through two well-known cushion design companies ... Laurie Bell, LLC and Sandraʼs Cushions. Both designers are proven successes in the outdoor industry. “The significant increase in popularity of deep seating is due primarily to three major improvements over the past few years,” said Mike Mettendorf, Vice President of Sales and Marketing for New River. “First, the hand of the cushion fabric is so similar now to indoor materials that it is almost impossible to tell the difference ... especially with the quality of cushions we will be offering in our collections. Second, the extensive design of fabric lines provides increased decorating options. Finally, more and more customers are interested in creating a feeling of flow between their indoor and outdoor rooms. New deep seating designs and cushions make the transition virtually seamless.” Laurie Bell designs can coordinate everything from tassels to trims, pillows to throws, and umbrellas to canopies and have been featured in several industry magazines and home decorating television shows. Sandra's Cushions offer stylish, elegant and quality cushions at an affordable price. All products are manufactured in the U.S. using 100 percent solution dyed acrylic fabric. New River deep seating products are available in oiled and natural finishes, or painted in white, black or green. Jatoba is 238 percent harder than teak and weathers with the same characteristics. New River and iGarden recently announced an agreement to acquire the exclusive retail distribution channel and existing inventory of iGarden Dabol-manufactured products from DLK Nordisk. For more information about New River, contact Deanne Flanders at 423-875-2816.