Online Furniture Retailer Furniturefind.com Launches Redesigned Interface
Furniture World Magazine
Not satisfied with an ordinary site re-design, FurnitureFind.com has re-invented their website and how internet shoppers look for furniture. Looking for ways to give customers more choices instead of restricting them to shopping for furniture by the usual methods (room, brand and furniture item), they've spent the last several months re-building the site with the best search software available in the e-commerce world. By utilizing Endeca's search technology in the site, they've increased the number of ways consumers can find exactly the furniture they've been searching for. In addition, FurnitureFind.com has added a large "Shop by Style" option to the homepage. Shoppers can further refine their searches by selecting construction materials and by inputting room and furniture dimensions. All of this means that no matter how any given shopper wants to find a piece of furniture, the new technology provides a simple and fun way to fulfill their needs.
In addition to listening to customer comments and needs in re-designing the site and updating the search technology, FurnitureFind.com has also introduced impressive strategic alliances with some top furniture brands, giving customers more opportunities to find exactly what they want for the best prices available online. Having added Tommy Bahama, Liz Claiborne, Nautica, Bob Timberlake and Arnold Palmer Home was a big coup for the company, but now they've also added AICO and will soon be adding Broyhill as well. "Between the introduction of some fantastic furniture brands that customers have asked for and the roll-out of the Endeca system, we have just been delighted with the customer response," stated Ken Kwit, president of FurnitureFind.com.
About FurnitureFIND.com: FurnitureFind.com has been leading online sales of furniture since 1996. Founded in 1952 as Bookout's Furniture in Niles, Michigan, the company was an early adopter of an internet presence and has been a furniture industry innovator ever since. Featuring extensive information about furniture and some 8,000 products with over 100 manufacturers, FurnitureFind.com offers customers both live sales assistance and an online shopping cart, giving customers the choices they want in product and in service. FurnitureFind.com is headquartered in South Bend, Indiana, just ten minutes down the road from the original bricks-and-mortar store. For more information, visit www.furniturefind.com.