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Fabrictech Launches New Interactive Website

Furniture World News


Fabrictech International announced the launch of a new, user-friendly website to help consumers find the right mattress and pillow protection systems for their bedrooms: www.fabrictech.com

"With a focus on health and wellness, and not simply the mattress and pillows, notes Sean Bergman vice president of sales and marketing, "and with the critical idea that consumers and retailers alike can indeed find the perfect mattress, pillow or box spring protectors to, take back their bedroom, Fabrictech has given them the tools and the options to choose their ideal protection." 

Whether a consumer is exploring the Fabrictech website for encasement product research and then planning to shop at a store, or whether intending to purchase online using the shopping cart, the new website clearly addresses each product’s potential option focusing on dust-mites, allergens, moisture (body fluids) and bedbugs.  A consumer can click on a specific category or concern and learn about the key issues, and also receive a product recommendation from Fabrictech.

The company also offers consumers a “Virtual Protection Assistant” to help shoppers and retailers find the Perfect Protector for any situation. This feature leads the online customer to a series of five specific questions covering body temperature, bacteria, odors, fungi, moisture, stains, allergens, dust-mites and bedbugs. When a customer answers these questions and submits the results, with a click of a button, Fabrictech’s virtual assistant will then offer the consumer an easy to understand recommendation to address the issue(s) selected by the customer.

“Our goal with this website is not only to offer the most innovative and clinically tested ‘people protection’ products to our customers,” continues Mr. Bergman, “but to make the shopping process simple and easy. We want our customers to have a sense of confidence and to know they have chosen the right product. We also want to help our retail partners so they can better serve their customers and increase sales and margins.”

The website draws attention  to Fabrictech’s newest technology-driven health and wellness protection products featuring the Celliant® oxygenating system that helps reduce pain, speeds healing and allows for better sleep.  The Pure Care Advanced Antibacterial Silver Protection system is also highlighted for customers seeking proactive bacterial reduction protection.

It also offers a convenient Mix and Match section that allows consumers to create their own perfect sleep environment protection system. The site lists a variety of advanced packages, including: “Total Allergy Protection,” “Total Bedbug Protection,” and a “Total Health and Wellness”  selection.

A store locator within the site can direct the online shopper to the closest retailer in his or her area.

Fabrictech International “health and wellness protectors” are used and recommended by over 12,000 physicians nationwide to shield against bed bugs, dust mites, allergens, bacteria, fungi and odors.

Fabrictech International will be showing at the Las Vegas World Market Center, August 1-5 at showroom space C1532.

For more information visit www.fabrictech.com  or call Sean Bergman at 973-571-0170.