Bob Smith, Vice President of Sales for UltraComfort America, and Bill Hartman, President of Furniture First, announce a formal partnership between the two companies placing UltraComfort America as a provider of luxury power lift and recline chairs to the Furniture First buying group.
“We’ve selected UltraComfort as our lift chair partner because of their quality, their innovative designs and their dedicated team,” says Hartman. “The target buyer for lift chairs is typically physically limited and virtually lives in their lift chairs. UltraComfort builds their lift chairs with this customer in mind and recognizes that one segment of the market, aging Americans, is under served by many retailers.”
Furniture First invited UltraComfort to introduce their Stellar Comfort zero gravity lift chairs to Furniture First Members at the recent Las Vegas Market. UltraComfort will offer all of its models in a variety of fabrics to the Furniture First Members.
“The reception we received from the Furniture First Members in attendance and their management team was outstanding,” says Smith. “The luxurious design of the Stellar Comfort lift chair and our unique positioning system were a huge hit. We’re looking forward to working with each Furniture First Member and assisting them in growing their lift chair business.”
Furniture First is a home furnishings and mattresses-only buying cooperative representing independent home furnishings retailers across the United States. If you would like more information about the organization or how to become a member, please call Bill Hartman, President, at 1-800-411-3477, ext. 123, or email at BHartman@FurnitureFirst.com. Additional information is available online at www.FurnitureFirst.coop.
UltraComfort America, headquartered in Old Forge, Pa., is a division of one of the world’s largest power lift and recline chair manufacturers. The UltraComfort division is backed by 25 years of manufacturing experience. Every UltraComfort lift chair is manufactured in the U.S.A. Additional information is available at www.ultracomfort.net.