Hollandia International and global mattress brand Therapedic announced they will debut the worlds first bed designed to work with Apples iPad. The iCon Bed pairs Hollandias adjustable 3D mattress with a brand new foundation and custom headboard with iPad docking station and speaker system. It is the first design from the Hollandia Collection for Therapedic brand since the two companies formed their alliance for the U.S. market earlier this year.
Like the iPad, the iCon Bed is more about a lifestyle choice than it is about a product, and caters to consumers who know how to balance work, rest and play, said Hollandia CEO Avi Barssessat. This approach is consistent with how we design our products, offering functionality, versatility, relaxation and comfort so that consumers can be more productive. Whether you want to read, work or fall asleep to relaxing music, this bed truly lets you have it all, then recharges your iPad as you sleep.
The companies announced their joint venture this year and began developing products which leverage Hollandia innovation to be sold throughout the world. Hollandia will open Therapedic stores in cities in Israel in the next year, following Therapedics successful international operations model to grow the Therapedic brand in Israel.
The iCon brings a fresh, new look to Therapedic customers, which we believe will attract a new type of customer to the Therapedic brand, said Gerry Borreggine, Therapedic president and CEO. That is exactly why we are so excited about our new association with Hollandia. We look forward to learning from one another and helping our brands continue to grow.
The new Hollandia Collection for Therapedic will be presented in the new Therapedic and Hollandia showroom in space B-822 at Las Vegas Market, this August 2 to 6.
The iCon Beds upholstered headboard is in a class of its own with its sleek, modern look, along with four fully enclosed speakers, 250 watt amplifier and docking stations for two iPads built into the furniture. It is available in more than 200 fashionable colors and fabrics to complement any bedroom dcor.
Available with it is the new Dual-Core 3D, Hollandias latest mattress technology which has been updated to allow two consumers to customize their side of the bed to their comfort needs. Under the zippered cover, the mattress, made of naturally ventilated Vita Talalay Latex, is split with each offering a soft side and a firm feel on the reverse. The 3D fabric features Active Ventilation, which helps to regulate temperature with an extra layer of air between the mattress and the consumer. The 3D material remains soft to the touch, yet is durable and washable.
Hollandias new Trio bed base completes the look with stylish arched steel legs which tuck under the bed, making it an ideal foundation for smaller spaces. It is also the first foundation to offer an additional motor that adjusts the head and feet lower than the flat position to arch and stretch the back.
Prices for the iCon bed start at $20,000 in queen with the dual-core 3D mattress and adjustable Trio foundation.
Hollandia draws upon more than 29 years of perfecting sleep systems to create a unique customer experience combining superior service with the highest quality materials - assuring luxurious rest and relaxation. In addition to its innovative sleep systems, Hollandia manufactures a full range of complementary sleep essentials such as plush pillows, fitted sheets, blankets and mattress protectors. Manufactured in Israel, Hollandia has retail locations in Philadelphia and The Mall at Short Hills in New Jersey. The company has plans to open additional luxury retail centers, as well as partner with other like-minded luxury retailers and wholesalers. For more information, visit www.hollandiainternational.com.
Therapedic International is a 53-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.