aspenhome announced that Jena Hall has been promoted from the position of vice president of merchandising and design for bedroom, dining and occasional to the newly created position of executive vice president of merchandising and design for bedroom, dining and occasional.
“We all enjoy having someone as talented and energetic as Jena Hall as a member of our team,” stated Bill Colegrove, general manager and CEO of aspenhome. “In the span of 5 years that she has been with us, Jena she has been one of the primary catalysts for our tremendous growth. Her influence has expanded aspenhome into new categories with award winning collections and has helped reinvent the company’s corporate image and brand.”
In this new position, Hall will be responsible for developing the over all strategic plan for all merchandising programs under the umbrella of collection themes and styles as well as setting the style and design direction of all visual merchandising for aspenhome showrooms, photography and other marketing support materials. In addition, Hall will provide design segmentation recommendations for pricing strategies and style categories within her product divisions.
Hall will continue to be responsible for product design and overall design direction for the bedroom, dining and occasional division. She is credited for her role in expanding the aspenhome product lines into a full line collection company and in helping the company earn their first Pinnacle Award for the Young Classics bedroom. Before becoming vice president of merchandising and design Hall successfully managed the repositioning of Furniture Values International’s Aspen Furniture division into the new national aspenhome brand.
About aspenhome: aspenhome has evolved over the past 30 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhome Pinnacle Award winning collections include bedroom, dining, home office, home entertainment, stationary and motion leather seating, upholstery and occasional furnishings.