Furniture World Articles
All of the Furniture World Magazine Articles that have also been published
online can be found here. Select a year to begin browsing the articles.
Articles published in
Home Hungry HENRYs
These are the prospects that have the demographic profile to buy furniture and home accessories right now.
A short-term Kaizen Blitz event will increase furniture store efficiency and effectiveness in 2017.
Clarifying & Confirming
These two sales skills help to demonstrate that the salesperson has respect for the shopper’s thoughts and feelings.
Customer Service &
The Parable Of
The “Horrible Dib Dib”
The Hiring Decision
Should you hire employees or independent contractors for key positions in 2017.
Managing Your Reputation in 2017
More than 1,400 consumers were asked if and how they use business reviews to decide where they’ll shop for furniture.
State of The Industry
David and Wayne McMahon talk about furniture retailer profitability and ways they can do better.
Under New Ownership
How to grow your business by turning employee leaders Into owners.
Guerrilla Marketing - Part 2
Here’s how furniture retailers can sell more, compete smarter, and save advertising dollars as well.
Advances in technology make it possible for medium-sized retailers to level the playing field with larger competitors.
Customer Loyalty Programs
A loyalty program is one of several ways to bring shoppers and buyers back into stores faster, but is it for you?
Dead End Selling Techniques
A list of 25 traits, attitudes and poor practices RSAs practice that will contribute to failure on the retail sales floor.
Editor's Corner: The Power of Coaching and Grit in Retail Sales
“The most successful retailers have been able through nurturing, to obtain and develop exceptional employees throughout all areas of their businesses - whether it be sales, administration or distribution,” says Wayne McMahon in his “State-of-the-Industry” report.
Dear Furniture Godfather
The Furniture Godfather once again answers your tough questions about life in the furniture industry.
Trending Outdoor & Casual
Tips and techniques for buying, merchandising, displaying, marketing and selling outdoor furniture & accessories.
Consider The Furniture!
Here’s how to calculate the real cost of buying, selling replacing and repairing poor quality furniture.
Going Hyper Local
What’s Hyper Local Social Marketing, and Why Does It Matter?
Taking the e-Commerce Plunge
Survey suggests if you don’t dive into e-commerce soon, you won’t be able to give your customers what they demand.
12 Quick Retail Tips
Modern customers must be wooed - not sold, and not bought. So get wooing!
Should You Hire A VP of Trust?
My suggestion is to look at how you and your company create trust at every touch point, and from every angle.
Before They Buy...
Recent study looks at the costs and benefits of leaving product pricing off of retail furniture store websites.
Shop That POPS!
A shop that POPs! is simply irresistible to customers. Tips from retailer Leon & Lulu on how to create one.
Retail Experience: Potato Barn
Relaxed vibe and unconventional selection, hours and business model fuels growth for this Arizona-based retailer.
Earning the right to sell more at higher prices is the way the best retailers generate sustained profits and cash flow.
Five Big Mattress Discoveries
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
Our Leather Future?
Is lab-grown leather something furniture retailers might be selling in the very near future?
Your Retail Exit Strategy
First part in a two-part series of articles concerned with the value of having an exit strategy in place before you need one.
Editor's Corner: The day after tomorrow?
I’m thinking about disruptive change, the type that could make furniture factories and retail stores as we know them obsolete; the kind that could do to furniture manufacturers and retailers what the last 20 years of the 19th Century did to cabinet makers.
Retail Brand Survey
If you think that most of your prospective customers know your business, think again! This survey tells a different story.
How smart use of print media makes your digital marketing more effective.
Steps of the Sale: Selection Step
If not executed properly, the selection step can wind up badly for both RSA and the customer. Here’s how to do it right.
Advancing Women in 2016
Mattress Firm’s Abby Ludens outlines a program for hiring and advancing women in home furnishings organizations.
Ten Retail Commandments 2016
Rules to live by that will help you to build your business, ignite your passion and reduce your level of stress.
You may be thinking that fraud is not a problem at your operation, but the statistics are sadly not in your favor.
What to do if your competitor deceptively prices their products?
EDITOR'S CORNER: Who will you be in 2016?
Since the year is new, considering, “who the hell are ya?” both personally and for your business, can be an illuminating exercise. The question is a sidewalk restatement of Socrates’ observation, “An unexamined life is not worth living”.