Furniture World Articles
All of the Furniture World Magazine Articles that have also been published
online can be found here. Select a year to begin browsing the articles.
Articles published in
Eight Techniques to Boost Profit in Tough Times
Some retailers seem to always manage to perform well. In this article David McMahon takes a close look at what those successful retailers do to cut costs during lean times and achieve maximum returns. Specific steps to cut fixed costs and make retail operations more responsive to cost cutting measures are examined.
Furniture Retailers Go Tribal - Part 1
This is the day of the tribe, the day of community and the day of meaningful connections. The old era of the big company, with the big CEO in the big private office, hiding out behind big T.V. ads is just about over as a viable way of doing business.
Is Your Furniture Business Ready for Renewed Growth?
Most retailers interviewed for this article believe business conditions have bottomed and modest growth is here or coming soon. Some are very enthusiastic. Included are their comments, plus tips on how to get your back-end operations in shape so you will be ready to grow as the economy strengthens.
Are You Telling Customers The Right Story?
The right way to connect to potential customers, whether through advertising or in person, is to tell the customer’s story. Now, you’re probably wondering, “How can I tell the customer’s story? Here’s how.
The Family Furniture Store Business Path
The first generation founds the business. The second generation builds it. And the third generation ruins it. This sounds harsh, but consider that a scant three in ten businesses make it to the second generation. A miniscule one in ten of these makes it through the third. David Lively looks at the steps family business can take to avoid this fate.
Build A Retail Home Furnishings Sales Machine - Part 2
Part 2 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
Confessions Of A Family Furniture Store Owner
As a leader of the organization, regardless of the title you choose, you have a responsibility to decide on a plan and chart a course to achieve your business dreams. David Lively presents a fictional story with which many FURNITURE WORLD readers will identify.
Build A Home Furnishings Sales Machine
Part 1 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
Retail Life- How To Get In, Stay Alive a-n-d Love It
This article is excerpted from Michael Green’s new book, “Retail LIfe”, published by FURNITURE WORLD Magazine. Michael Greene also known in the industry as “Grandpa Mike-e-e” is the iconic 88 year old furniture retailer, author, composer, lyricist & industry newspaper columnist.
Decorating School Crash Course: Consumer Seminar On Lighting
This is the ninth article in our Decorating Crash Course series. The text is written so that you can easily use it to put on a customer seminar on lighting in home decor. It can be presented “as is” but you should add additional elements to give your seminars a personal touch.
Measure Gross Margin Return On Inventory
Track this inventory metric to understand your customer’s buying patterns, establish a more relevant product mix, satisfy more people and sell more.
Retail Compensation Winners & Losers
Family business owners often struggle with fair compensation for their children who work for them. Either they pay the children too much, or they pay them below market rates. Either extreme is incorrect and can provoke conflict while undermining their self worth.
Retail Sales Super Snoopers
Here is Cathy Finney’s final article for FURNITURE WORLD Magazine that examines principles outlined in Dr. Sam Gossling’s recent book “SNOOP,” and applies them to sales situations in retail furniture stores.
Warehouse Case Study
Central Illinois furniture retailer continues to grow by taking advantage of back end operations efficiencies.
The Absurdity Of Family Business Decision Making
This is the first installment of a new series by David Lively that deals with family business issues of critical importance to furniture retailers. In this issue, David looks at the pitfalls of making decisions based on a consensus to avoid familial discord.
Furniture Warehouse Injury & OSHA Data
Fines for improper racking, lift truck problems, electrical issues, hazardous materials and equipment lockout procedures are just some of the most common that furniture retailers have received over the past year. Dan Bolger looks at these issues and provides guidance on how FURNITURE WORLD Magazine readers can reduce injuries as well as avoid running afoul of OSHA regulations.
Retail Profile: Zilli
New concept store uses “zones” to reflect international trends and help consumers envision their personal fashion statements. Zilli conducted in-depth surveys that revealed that consumers were eager for new shopping experiences. They wanted something more “interesting, different, unique, even exotic, inspiring, uplifting, fun, beautiful, enticing.” Zilli seeks to be all that.
Can You Embrace Meaningful Change?
When you do it right, the effort to embrace continuous improvement is worth it. Your company will be transformed from one where mediocrity is the norm, to one where high performance is valued and craved by everyone.
Get Advertising Results: Create An Irresistible Offer
Retail furniture store managers can maximize advertising performance by creating Powerful, Irresistible Offers. This can be done by directly addressing the emotional connection customers have that relate to your products, and by including fun offers such as incentives and premiums. This winning combination works much better than just focusing on cheap price promotion.
Research Study: What Will The Furniture Business Look Like Post Recession?
Part 1: Research identifies three trends that were transforming the luxury home furnishings market - even before the recession hit. Researcher Pamela Danziger looks at data from Unity Marketing's Home Furnishings & Décor Report and more recent tracking studies. In the August/September issue of FURNITURE WORLD Magazine she will translate the data into information that furniture executives can use to find a pathway to future success.
Retail Threat: REDESIGN!
In part 8 of our popular Decorating School Crash Course series, Margaret DeGange looks at redesign. The basic premise of a redesign is to use what customers already own to redefine interior spaces. Sounds like a splendid idea, right? Not if you are a furniture store owner!
Dealing With Transactional Shoppers
Suggestions for actions you can take right now to improve performance. Prepare for the new retail reality that will emerge as the economy heals from this deep recessionary funk.
Boost Cash Flow & Generate Sales Now
This article tells the story of a furniture store owner in St. Augustine who used fresh tactics to beat last year’s numbers in November, December, and January. How he did it is instructive and worth your attention.
Display Trends 2009
Trends Display highlights ways to make furniture stand out while on a budget.
Harness The Power Of e-Marketing - Part 2
Old media techniques broadcast a campaign that is the same for everyone. Here’s how to target specific groups with messages they want to see, when they want to see them.
The Next Big Thing... Mobile Phone POWER Marketing
SMS text messaging is the single most widely used data application on the planet. Retailers like Ashley Home Stores have already had some success using it. Here’s how you can start using this inexpensive and effective new media ad tool.
Why It Pays To GO GREEN NOW
Most of your customers are not dyed in the wool environmentalists, and most of your best selling products won’t meet their standards. So here’s how you can get started with a small scale sustainable furniture program that can help you to differentiate your brand, and appeal to the majority of your customers.
Profiting From Sports Marketing
Even in tough times, sports promotions, incentives and creative marketing can attract interest and retail traffic.
A Case Of Stolen Furniture
Max Morgan always thought employee theft was something that happened to others – until it happened to him. This article outlines a plan to catch a furniture store thief working an inside job.
Ascendency Of The Transactional Shopper
There are two broad “types” of shoppers; transactional and relational. Most are not all one way or the other, but you’ll see a mix of these two shopping motivations in your customers that can help you to work with them appropriately.
The Simple Rules Of In-House Financing
If you’ve considered the highly profitable finance end of the business and need to know how to buy contracts for in-house credit, try these simple rules.
You Can Harness The Power of e-Marketing
New media is uncharted territory for many furniture retailers, but with a bit of knowledge you can be one of the first in our industry to do it right.
We Made A Huge Mistake!
You made a big mistake and purchased too much inventory? Tell your customers about it and give them reasons why your store offers great deals that differentiate your promotions from other sale price advertising.
Keystone Finishes & Stain Options
Keystone Classics finish and stain choices are nearly endless. Stains can be mixed and matched to achieve just the right look for individual tastes.