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Surya to 'Go Greenery' at Winter Markets

Furniture World News


Surya reports that it will showcase a selection of rugs and accessories in Greenery, the Pantone 2017 Color of the Year, during the winter markets. Surya offers a range of products in this hue, which Pantone describes as "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew."

According to Pantone, Greenery is emblematic of new beginnings, bringing forth thoughts of lush foliage and immersion in the outdoors while fulfilling the desire to reconnect with nature and to find greater meaning and a sense of purpose. This versatile shade spans all seasons and can be paired with neutrals, brights, jewel tones, pastels, and metallics to lend a sense of connectedness and vitality to interior and exterior spaces.

"Pantone's announcement of Greenery as the color of the year is no surprise to Surya," said Lynne Meredith, vice president of product development, Surya. "We have been seeing green as an emerging color trend in home decor for a while now in all its shade variations – from deep emeralds and bottle greens through leafy hues and acid limes. This versatile hue is synonymous with the nature we see around us every day, creating a feeling of familiarity and comfort. As the garden and yard increasingly becomes an extension of living spaces, Greenery is the perfect transitional color for indoor/outdoor rugs and decorative accents."

Greenery will be translated in home decor and architecture via living walls, terrariums, botanically-themed wallpaper and paint, accent furniture and decor. The uplifting and regenerative hue complements the trend toward open spaces in interior and exterior design, which invites the outdoors to become a part of a room's essence.

"Greenery's tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy."

Market attendees are invited to visit Surya’s showrooms this winter, where a curated selection of products in Greenery – including rugs, pillows, throws, lighting, accent furniture, art, and more – will be showcased along with thousands of other accessories across a broad spectrum of styles and price points. These products, and all other items displayed in Surya’s showrooms, will be ready to ship during the winter season. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.

Atlanta – Jan. 10-17; AmericasMart 11-A-1; 8 a.m. to 8 p.m. daily
Dallas – Jan. 18-24; WTC 560; 8 a.m. to 8 p.m. daily
Las Vegas – Jan. 22-26; WMC C400; 8 a.m. to 8 p.m. daily

More about Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. For more information, visit www.surya.com.

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