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Bellini Modern Living to Celebrate Opening of New High Point Showroom

Furniture World News Desk on 10/15/2021

Bellini Modern Living, a wholesaler and distributor of modern Italian furniture, is celebrating its newly expanded showroom and industry-leading inventory availability with a ribbon cutting ceremony at the upcoming High Point Market. The event will take place on October 16th at 5:30 p.m. at its showroom located at IHFC-H520, Hamilton, fifth floor.

“We are excited to welcome our retailers into our transformed showroom,” said Frederik Winther, vice president of sales and marketing for Bellini. “Our product lines are expanding rapidly, and the additional space will allow our retail partners to see our full product offerings all in one location. After a challenging year, it will be refreshing to engage with our customers again in person.”

The renovated 12,000 square-foot showroom will allow ample space to showcase new products such as the company’s newest leather upholstery and case goods, as well as a new outdoor furniture line – a new category for the company. The company has also recently announced its introduction of its new “Danza Collection,” which includes several new entertainment furniture offerings that are simple in design, but sleek and elegant in style. All products displayed are part of the company’s quick-ship program, which guarantees delivery of virtually all orders within one week.

“While we recognize there are still many supply chain challenges within the industry, we are happy to be able to satisfy our retailers’ needs by delivering all products displayed at Market via our unique quick-ship program,” said Winther. “At the ribbon cutting ceremony, our goal is to highlight our unique quick-ship program and show our retailers that we are able to fill the voids of the supply chain issues that are prominent in the furniture industry.” 

To merchandise its new collections, Bellini Modern Living will incorporate 40 Italian-inspired vignettes in the showroom to help retailers envision exactly how the unique and modern furniture can be displayed in a retail setting. These details will elevate the European look and feel of the showroom and give retailers inspiration for ways they can merchandise retail floors. The company is consistently monitoring industry style trends to ensure that they are reflected visually in the showroom displays.

The company will celebrate the expansion of the showroom with cocktails and hors d’oeuvres immediately following the ribbon cutting ceremony. Wine and Italian-inspired appetizers will be served in the reception area of the showroom.


About Bellini Modern Living 

Founded in 2002 in Toronto by Hossein Azimi, Bellini Modern Living is a leader in the home furnishings category, offering an extensive collection of high-quality yet affordable products. Known for its premium upholstered leather offerings, the company also has a strong presence in case goods, including dining-room furniture, accent pieces, home office products and more. The company entered the U.S. market in 2007 and has been continuously expanding its industry presence. For more information, visit www.bellinimodernliving.com.