When I was expecting my first child I got the flu near my delivery date and had a really, really bad cough. Then my water broke. Game time.
Interestingly, during that 18-hour labor, I didn’t cough once.
Even after I delivered my daughter, the cough was gone. But shortly after I got home from the hospital, it came back. And it was just as strong. It got my attention and I had to deal with it.
This year has been tough, really tough. Maybe early in the year, you were thinking about kicking up some aspect of your online marketing, like your dated website or neglected social media presence.
Then the pandemic and subsequent lockdowns hit.
You forgot about those online projects and focussed on surviving. You did curbside delivery, private customer appointments, got a PPE loan, and sanitized your store.
That early-in-the-year online marketing project got put on the back burner, the far-back burner, and that was okay. Then.
But guess what, the “cough” is lurking and it needs your attention!
Easy Furniture Web Tip 299: A way to get ahead of your competitors is to tend to those web marketing tasks that stalled during the lockdowns.
Katherine Andes specializes in web content development and SEO — including page customization for storefront and franchise websites. Visit BetterWebSales.com or phone her at (559) 309-2940.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Katherine Andes