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Standard Furniture Ramps Up Product Development With Appointment of Jay Peters as VP Merchandising

Furniture World News



Case goods, upholstery and motion upholstery producer Standard Furniture announced that it is strengthening its product development program with the appointment of Jay Peters as Vice President of Merchandising for all Standard Furniture brands.

Peters began his career in 1999 with Standard. He returns to the company after a successful 10-year stay as an executive in merchandising for a top 100 furniture retailer. He is the grandson of Mack Hodgson, who founded Standard Furniture in 1946.

“Standard Furniture has roots that run deep in this industry. I am thrilled to return to the place where I started my career. Being able to bring my 20 years of furniture knowledge back to Standard will help us deliver the right value, style, and quality to our retail partners. The responsibility entrusted in me to help shape the future of our company is an amazing opportunity, and one not taken lightly,” said Peters.

Under Peters’ leadership, Standard will focus on product categories that align with its core competencies that fill the needs of its retail partners and consumers.

“With the addition of Jay to our team, we are strengthening our ability to become a best in class product, value and service provider,” said Charlie Eitel, CEO of Standard. 

Tim Ussery, president and COO of Standard added, “Jay is an incredibly talented merchandiser, and his industry knowledge is vast. I am excited to have him as a core member of our management team.”


About Standard Furniture: Founded in 1946, American-owned Standard Furniture designs, distributes and markets quality residential furniture and accessories to suit a diverse range of interior styles. Ranked among the top 10 furniture providers in the U.S., Standard offers a variety of collections rooted in uncomplicated luxury, designed for spaces people call home – spaces that are real, relaxed, and refined. Standard also is licensee and distributor of Magnolia Home by Chip and Joanna Gaines. The company is headquartered in Bay Minette, Alabama. To learn more about Standard Furniture, visit www.standardfurniture.com.


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