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Trump Home To Introduce Mar-a-Lago Collection

Furniture World Magazine


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The Trump Organization announced the launch of its latest collection for the home, Mar-a-Lago. Inspired by the infamous Mar-a-Lago Club in Palm Beach, Florida, the collection will be unveiled this summer at the June and July home and accessory markets and will include furniture, lighting, floor fashion, home accessories, room décor and home fragrance. The Mar-a-Lago collection reflects the magnificent and opulent design of the historic Mar-a-Lago Club that Donald J. Trump restored and owns. Inspired by the stunning Old World features of Spanish, Venetian and Portuguese styles, the elaborate detail and extraordinary history of Mar-a-Lago has been captured in each piece. “Mar-a-Lago is going to be a great success,” stated Cathy Hoffman Glosser, Executive Vice President of Global Licensing, The Trump Organization. “The designs are inspired by Donald Trump’s personal collection, which makes the product truly unique. It will be an outstanding launch in Las Vegas. No one in the business will want to miss it.” Trump Home launched in July 2007 with two distinct collections, Westchester and Central Park. The industry and consumer response to both collections has been unprecedented, with both collections available at hundreds of retailers and showrooms in the U.S. In addition, the Trump Home furniture collection is sold in over 15 international territories, with plans for further growth in 2008. “The quality of Trump Home product, combined with the exclusive design and style of the brand has been extremely well received by consumers,” said Sara Nemerov, Vice President of Global Licensing, The Trump Organization. “The launch of the Mar-a-Lago collection is highly anticipated, and we look forward to continued success and growth in the home category.” Trump Home furniture has enjoyed additional success with multiple industry awards, including the 2007 Home Award for American Furniture Design, sponsored by Home Magazine and “Best Brand Extension of the Year” in 2007 from License! Magazine. It was nominated in the category of “Occasional Storage” for the 2007 Pinnacle Awards, sponsored by the American Society of Furniture Designers, and “Best Corporate Brand Licensee of the Year” in 2008 by the International Licensing Industry Merchandisers’ Association (LIMA). The 2008 launch schedule for the Mar-a-Lago collection is as follows: Furniture, Lexington Home Brands: - July Las Vegas Market, C-1100 - October Highpoint Furniture Market, Thomasville NC Lighting, Elk Lighting: - June Dallas Total Home & Gift Market, Showroom 3606 - July Las Vegas Market, Showroom 347 Floor Fashion, Miresco Decorative Rugs: - July Atlanta International Area Rug Market, Americas Mart - October High Point International Home Furnishings Market Room Accessories and Home Décor, IMAX Corporation: - June Dallas Total Home & Gift Market, Showroom WTC-6250 - July Atlanta International Gift & Home Furnishings Market - July Las Vegas Market, Showroom A429 - October Highpoint Market, IHFC, W446 Home Fragrance, Pearlessence: - July Las Vegas Market, Showroom C-0454 - August New York International Gift Fair, Booth 2915-2917 The Trump Organization: The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. Donald J. Trump is the Chairman and President of the Trump Organization, a privately held company in New York. (www.Trump.com)

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.