BDI Names Dave Adams Vice President of Marketing
Furniture World News Desk on
12/13/2018
Contemporary furniture manufacturer BDI announced that Dave Adams has been named Vice President of Marketing for the company.
A veteran of the retail industry, Adams served in positions within retail management and visual display prior to joining BDI. Through the years, he has been responsible for the development and management of all of BDI’s marketing efforts, including developing the BDI brand for retail and consumer channels; marketing collateral and image creation; ad campaign development; the launch of the new BDI website; showroom design and merchandising for BDI’s High Point showroom as well as NeoCon and CES; editorial content direction and development; and growing BDI’s brand presence through online and print channels.
“Dave has been instrumental in developing BDI into the brand that it is today. His contributions to the company extend beyond his Marketing aptitudes, as he contributes to practically all major initiatives at BDI,” said Bill Becker, CEO and Design Director. “Dave brings a strong sense of ownership to all projects — big and small — and his knowledge of and enthusiasm for the brand is invaluable to the company.”
In his years with BDI, Adams’ responsibilities have continued to increase and diversify, culminating in this new appointment as Vice President of Marketing. As a member of BDI’s executive team, Dave will even further contribute to the company’s mission and team development.
“I am honored to be named BDI’s Vice President of Marketing,” said Adams. “I have learned much from my BDI team and our terrific retailers; the opportunity to serve the brand in an even greater capacity is exciting to me. Partnering with Bill and the rest of the executive team, we will continue to move BDI forward as a company known for quality, innovation, and original design.”
About BDI: BDI is a premier designer and manufacturer of innovative home furnishings. Guided by the philosophy that everything has its place, BDI furniture combines original design with innovative function to seamlessly integrate technology into the home and office environments. Collections include media furniture, home entertaining, office solutions, modular storage systems and more. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, and abroad. For more information, visit www.bdiusa.com.