Dreamcloud Holdings Adds Level Sleep to Its Family of Mattresses

Furniture World News Desk on 8/1/2018

DreamCloud Holdings, a growing company in the online mattress industry, recently announced an agreement to acquire science-based sleep company, Level Sleep. As part of the arrangement, DreamCloud Holdings has acquired exclusive rights to sell Level's patented and clinically-proven sleep products.

The partnership positions DreamCloud Holdings as the only e-commerce mattress business with this extensive suite of sleep products, allowing the company to enhance its offerings of health-focused sleep products to consumers.

"Based on the prolific success of our first brand, Nectar Sleep, we knew a more diverse range of product offerings could also find success in the direct-to-consumer, bed-in-a-box market. Our second brand, DreamCloud, has demonstrated the appeal of a luxury offering to the online shopper," said DreamCloud Holdings co-founder Craig Schmeizer. "Level fits naturally into our offerings, and we're thrilled to offer our loyal customers new options for optimal sleep health."

Level Sleep's system is proven to improve sleep in research conducted by leading experts including the Director of Stanford University's Center for Human Sleep Research and a Fellow at UCSF Human Performance Center. Level's products have found advocates in chiropractic doctors, health/wellness professionals and influencers.

Level Sleep's founder and CEO, J.J. Abodeely will serve as Level's General Manager and Level's Sonoma-based team will assist with the integration of Level as part of the DreamCloud Holdings family. "In joining DreamCloud, Level finds a partner that can super-charge growth with unmatched e-commerce capabilities and consolidated operations. We are very excited by the synergies and growth opportunity offered joining the family of brands," said Abodeely. "Since we launched Level Sleep, our goal has been to offer these amazing products to the greatest number of people and in DreamCloud Holdings, we've found a partner who can help realize that vision and further promote the benefits of our patented sleep technology."

"We cannot share our enthusiasm over joining the Level Sleep brand strongly enough," offered DreamCloud's co-founders Ran Reske and Eric Hutchinson. "Level brings uniquely developed offerings and technology to sleep, defined by robust intellectual property and the strongest sleep research conducted to date by a mattress brand. It feels natural to offer Level the advantages of DreamCloud's industry-leading sales and distribution capabilities and e-commerce know how."

Level Sleep's sleep system includes the TriSupport Mattress and Restore Pillow, which combine to provide lumbar support and optimal alignment of the neck, spine, and body. The Level Sleep mattress features multi-patented technology and three unique zones of firmness for comfortable, supportive sleep, while the pillow correctly positions the neck and head for maximum airflow and comfort.

More about Level Sleep: Level Sleep is a science-based sleep company that designs products to help people live more productive lives with less pain through better sleep. In 2016 the company began selling the TriSupport Mattress, a unique three-in-one sleep surface clinically proven to reduce pain and increase sleep quality and today sells products through a growing national network of chiropractors. For more information, visit www.levelsleep.com.

More about DreamCloud Holdings: The fastest growing company in the direct to consumer mattress category, DreamCloud launched the brands Nectar and DreamCloud to bring the highest quality, best value offerings to consumers. Over three hundred thousand sleepers think Nectar Sleep is truly, "The Most Comfortable Mattress" while DreamCloud's brand welcomes luxury mattress buyers to the Plush Life™ and allows consumers to experience hand crafted, cashmere blend material for a fraction of the cost of comparable beds sold in stores. For more information, visit www.nectarsleep.com and www.dreamcloudsleep.com.