Southerland Unveils Its First Boxed Bed Program at Las Vegas Market

Furniture World News Desk on 7/27/2018

Independent mattress manufacturer Southerland recently announced that it will enter the direct-to-consumer  category at the Summer Las Vegas Market. Their new private-label Bed-in-a-Box program, that offers custom branding, is designed to give independent retailers a competitive edge. The six-model boxed bed collection under the iBnB Program will be packaged in a box that can easily be branded for the retailer and will allow drop shipping to consumers by Southerland.

“Our independent retailer partners are eager to have a committed partner to support them in selling well-made mattresses that can compete in the growing roll-pack mattress business,” said Bryan Smith, president and chief executive officer of Southerland. “With our iBnB Program, we’re providing retailers with a private label option that will allow them to compete with some of the more popular names in the category.”

Retailers have been asking Southerland for a boxed-bed lineup that gives them the ability to brand the product as their own and offers options that allow them to sell via the Internet with seamless delivery, Smith said.

Beds in iBnB are packaged in a single box that allows Southerland to add branding of its retail partners brand prior to shipping. The initial launch will include three all-foam mattresses and three foam and coil designs.

Priced to retail from $799 to $1,499 in queen, the six-model collection will be unveiled in Southerland’s Las Vegas Market showroom, B-965 in the World Market Center.

More abour Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s six production and distribution facilities are located in Nashville, Tennessee, Cleveland, Phoenix and Oklahoma City total more than 400,000 square feet.