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PureCare Expands Premium Elements Sheet Collection with 100% SUPIMA® Cotton Linens

Furniture World News


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PureCare – a leader in health and wellness in the sleep essentials category – announced that it is expanding its premium Elements sheet collection to include luxury, 100% SUIMPA® cotton linens. Marketed as “The World’s Finest Cotton”, SUPIMA fibers represent less than 1% of the cotton produced world-wide and are known for extraordinary comfort and incredible resiliency.

“We chose to use only 100% extra long-staple fibers in our new SUPIMA cotton sheet line,” commented PureCare’s VP of Marketing, Sarah Bergman. “The strength of extra long-staple ensures  continuous, long-lasting softness that maintains rich color wash after wash. The quality of SUPIMA fibers tie in seamlessly with the premium story of our Elements collection, which includes a wide variety of premium textiles like Celliant®, Lenzing Tencel™,  Modal™, and Bamboo.”

The new 100% SUPIMA cotton line includes all of the premium quality and design features that retailers and customers alike have come to expect from PureCare. The signature Fit, Feel, and Finish construction includes PureCare’s Precision-Fit™ elastic cuff, enveloping pillowcases, and deep, pocketed corners for a snug fitted sheet that is ideal for standard or adjustable bases.

“We love the fact that SUPIMA cotton is not only exclusively harvested in the USA, but it is only harvested in the southwest. It has a truly local Arizona roots story.” said PureCare’s CEO Jeff Bergman. “Beyond that, the quality of SUPIMA offers our retailers a step-up from traditional cotton sheet sets to provide our retailers with the finest linens available.”

As with all of PureCare Elements sheets, the new premium cotton line is treated with antimicrobial silver chloride product protection that inhibits bacteria, mold and mildew that causes deterioration, stains and odors on the product. Join PureCare at the Las Vegas Market in showroom C1595 to explore the exquisite comfort of PureCare’s new SUPIMA Cotton sheet collection (MSRP $299.99 queen).


About PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. Their mattress and pillow protectors, sheets, pillows and bedding – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers.  PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness. Their entire collection of protectors and sheets are the official recipients of the Women’s Choice Award (WCA), and their protector collection has earned the WCA as well as the National Sleep Foundation seal. For more information, visit www.PureCare.com.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
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