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AmericasMart Introduces New Mobile App

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AmericasMart recently announced that turn-by-turn navigation via mobile phone will be available starting January 1, 2018 for AmericasMart® Atlanta. With this newest investment, all attendees at Market and on a daily basis will be able to find their line or showroom of choice quickly and efficiently. AmericasMart’s new network infrastructure provides high-performance Wi-Fi access and the all-new navigational services across its 7.1 million square foot campus. Powered by the Aruba Mobile First Platform, the new network enables faster, more secure sales transactions and improved user engagement within the AmericasMart mobile app. Aruba is a Hewlett Packard Enterprise company.

“As a leading global trading exchange and the premier U.S. destination for product sourcing across the home, gift and apparel spectrum, we want to ensure that our exhibitors and attendees have a superior on-site experience,” said Kimberly Rometo, AmericasMart vice president of Digital and Information Systems. “That demands the consistent enabling of fast, reliable and secure connectivity and a great mobile experience across our venue.”

The new network employs the Meridian location services platform and Aruba Beacons to enable accurate blue-dot navigation and turn-by-turn directions within the existing AmericasMart mobile app. With the Aruba location services solution in place, the enhanced AmericasMart app will save attendees and exhibitors time by providing the most direct and efficient routes through the market centerFor exhibitors, the new network enables more secure and reliable sales transactions and access to their networks, while attendees can quickly and easily connect to the network with a single service set identifier (SSID).

“With our new Aruba network, we can finally provide the mobile business experience that we’ve envisioned,” Rometo adds.

“AmericasMart is one of our largest location services installation to date,” said Ozer Dondurmacioglu, general manager for Aruba’s Meridian Location Services Group. “We’re excited to see the kinds of productivity benefits AmericasMart can realize with their deployment and the new mobile experience their exhibitors and attendees will now be able to access with AmericasMart’s location services-enabled app.”


 

More about Aruba: Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation networking solutions for enterprises of all sizes worldwide. The company delivers IT solutions that empower organizations to serve the latest generation of mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives. For more, visit Aruba at http://www.arubanetworks.com

More about AmericasMart: AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 16 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and as many as 70 countries discovering product in more than 1,500 showrooms and more than 11,000 temporary exhibiting companies. ICON HONORS, the home and gift industry’s most celebrated recognition program, is produced and staged annually by AmericasMart.

Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas. For more information, visit www.AmericasMart.com.

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