Palliser Launches New Website Focused on Expanded Product Offering, Retailers

Furniture World News Desk on 1/31/2018

Palliser Furniture recently announced that it will launch a new website which showcases the company’s recently expanded product offering as well as making it easier to find Palliser retailers.

The new website will feature Palliser upholstery, casegoods (Palliser acquired Casana in June 2017) and allow consumers to easily connect with retailers in their area, clearly identifying Palliser Custom Studio (store within a store) retailers. The site was designed and built entirely with internal resources, a collaborative initiative between marketing, information technology and product development teams.

In addition to new branded photography, the site features an enhanced retailer locator, improved product pages with additional photography and upholstery styles shown in their most popular options and improved navigation that leads consumers directly to the product they are searching for. In addition, the site is responsive, a term that refers to the optimization of the site for any device that you might be viewing it on.

“Our goal was to create an online shopping experience that works hand in hand with brick and mortar,” said Cameron Cook-Sellers, director of marketing at Palliser. “We know that consumers research online prior to walking into a retailer. We want to offer our retail partners every tool possible that enhances the selling process and communicates the best features of Palliser product. Our job online is to educate, inspire and refer. We feel confident that this new site accomplishes just that,” continued Cook-Sellers.

More about Palliser Furniture: Founded 70 years ago, Palliser is a manufacturer of made-to-order leather and fabric upholstered furniture with manufacturing facilities in Canada and Mexico. These centrally and strategically located plants allow Palliser to provide prompt, cost efficient service and delivery to valued clients across the continent. The company produces a full range of upholstered products in leather and fabric including stationary, motion, sectionals and recliners and is an industry leader in the home theater seating category. In 2017, Palliser acquired Casana casegoods, making the company a complete lifestyle furniture designer and manufacturer. Palliser has five total manufacturing facilities located in Winnipeg, Manitoba, Canada (1), Saltillo, Coahuila, Mexico (2) and Matamoros, Coahuila, Mexico (2). For more information, visit Palliser.com