The Spotters present exhibitors with signs that promote their selection and offer a QR code and URL for the Market Pinterest board.
The High Point Market reported that it has partnered with Olioboard.com, the interior design online 2D and 3D moodboard creator, to develop a new contest to select a ninth Style Spotter. This is the first time that Market has opened up the social media program to more than eight tastemakers.
At each High Point Market, the award-winning Style Spotters program selects home fashion trendsetters to showcase top Market products and trends on Pinterest, a website that lets users organize and share photos on virtual pinboards. The Spotters present exhibitors with signs that promote their selection and offer a QR code and URL for the Market Pinterest board. Market attendees also participate by voting on the pinboards and products, by generating “likes” or by re-pinning.
“We wanted to have even more interaction with our home furnishings communities, and this crowdsourcing contest will allow the Market community to select our next Style Spotter,” says Cheminne Taylor-Smith, vice president of the High Point Market Authority. “Olioboard is a perfect site for this contest because it allows members to create 2D and 3D room designs, while highlighting their own style viewpoint. Voters will be able to vote daily for the person that really showcases an eye for design, which is what the Style Spotters are all about.”
Nominations for the ninth Style Spotter will be accepted through July 23 by filling out a form at http://olioboard.com/style_spotters_form. All nominees must have a social media presence, and must be a qualified attendee for the October High Point Market, such as an interior designer, a retailer, or a member of the media.
A panel will select 15 finalists who will compete in an Olioboard contest to win a slot on the Style Spotters. Olioboard’s online moodboard application will allow these 15 finalists to create digital moodboards and room designs using a collection of product photos from the April Market.
Finalist will have one week to style their boards, and they can create multiple boards. Designs must be complete by July 31. Voting on the finalists’ boards will run Aug. 1 through Aug. 22. All High Point Market attendees will be able to vote for their favorite Olioboard. When voting closes on Aug. 22, the design with the most votes will win and the finalist will be named to the Style Spotters for the October Market.
The winner will join the fall roster of Style Spotters, which were announced last week:
- Traci Zeller, Traci Zeller’s Blog, @TraciZeller (Spring 2012 winner)
- Gretchen Aubuchon, Fashion + Decor, @fashionanddecor
- Lori Dennis, DesignCamp.com, @loridennisinc
- Julia Buckingham Edelmann, Material Girls, @buckinghamid
- Janel Laban, Apartment Therapy, @AptTherapy
- Cassandra LaValle, Coco + Kelley, @casslavalle
- Stacy Naquin, Stacy Naquin blog, @StacyNaquin
- Jason Oliver Nixon, Demystifying Design, @JOliverNixon
The High Point Market has received international recognition for the Style Spotters and has been named one of the top brands using Pinterest. Social media and branding experts such as Blogworld, Hubspot, Social Media Today, Likable Media, eModeration, and FrontLine touted the Market’s Style Spotters program as a unique way to take advantage of brand building on Pinterest.
“We are excited to now work with Olioboard as part of our social media strategy,” says Taylor-Smith. “The site has been named one of the ‘hot new tech start-ups’ that is changing the face of retail, and the tools Olioboard offers will make this an incredible event for the Market.”
Style Spotters are also promoted on the High Point Market’s Facebook page and on Twitter, using the Market hashtag #hpmkt. To discover more about the Style Spotters, go to www.highpointmarket.org/stylespotters.
About the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt.
About Olioboard: Olioboard is an online interior design moodboard creator where members can Try It, Before They Buy It. Olioboard.com allows members to create stunning 2D and 3D room designs using a library of over 100,000 products from amazing brands such as Crate and Barrel, West Elm, Dwell, and many more. Members can create, share and, most importantly, shop their moodboard designs.
Olioboard has been featured on The Nate Berkus Show, Today Show, CityLine, The Steven and Chris Show, Sonoran Living and on Mashable as one of the hot new tech start-ups changing the face of retail.
Follow Olioboard on Twitter: https://twitter.com/#!/olioboard or on Facebook: http://www.facebook.com/olioboard
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