Therapedic International Updates Popular Kathy Ireland Home Collection For Las Vegas Market
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Furniture World Magazine
Top 10 bedding producer, Therapedic International announced it is revamping its Kathy Ireland ‘First Lady’ collection with updated features and aesthetic enhancements. Most notably, the line-up will now feature multiple layers of latex with varying densities, providing a range of comfort levels and will be shown at the Las Vegas Furniture Market, July 30 – August 3, 2012.
The top line in the Kathy Ireland Home Collection includes four updated models, including: the 9-inch Kathy Ireland Alexandria, a low-profile design with a 2-inch layer of Talalay latex; the 11-inch Kathy Ireland American Splendor, a high-profile design featuring two layers of Talalay latex; the 13-inch Kathy Ireland Romantic Elegance with 6-inches of latex offered at different density levels; and the Kathy Ireland Grand Luxury featuring a full 8-inches of latex of varying densities. Additionally, the ticking used for the line has been updated to a textured colorful beige and green. The mattresses now boast a stretch knit, removable, zippered cover with an embroidered Kathy Ireland Home logo at the center of the bed.
“The specialty sleep category has been growing at a rapid rate, with latex offerings at the forefront of that growth,” said Therapedic International President and CEO Gerry Borreggine. “Our Kathy Ireland Home collections have been some of our most successful beds and retailers are constantly asking for new models. Based on dealer demand and the popularity of the category, updating the First Lady series just seemed like a logical move.”
The suggested retail price for the collection ranges from $1,299 to $2,999 in queen. Experience the new Kathy Ireland Home collection in Therapedic’s showroom at the Las Vegas Furniture Market, located in space B-822.
About Therapedic International: Therapedic International is a 55-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.
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