E.S. Kluft Promotes Pamela Sievers

Furniture World News Desk on 11/17/2015

E.S. Kluft & Co., manufacturers and distributers of Kluft and Aireloom luxury brand mattresses, has promoted Pamela Sievers to director key account development and field education. In this newly created position, Sievers will be responsible for developing and coordinating activities to support the company’s national accounts sales team, and spearheading all training and education opportunities for the company’s internal team and retail partners. She will report to E.S. Kluft & Company’s Vice President of Sales/National Accounts Dominick Azevedo.

Sievers started her career in 1975 working in the management training program at Montgomery Ward. In 1980, she assumed the role of planning and replenishment manger where she was responsible for furniture assortment planning and inventory control. She joined the May Company California, now a part of Macy’s, in 1986 as a special assistant to the senior vice president, director of sales. In 1990, Sievers joined Spring Air California supporting the marketing efforts for the company’s Back Supporter and Chattam and Wells brands. She started working with E.S. Kluft & Co. in 2006 as a key account representative responsible for the Macy’s, Bloomingdales and R.C. Willey in the western United States.

“As our company has been gaining new accounts and floor space with our current retail partners, we wanted to create a more comprehensive training program for our sales reps,” said E.S. Kluft & Company Chief Executive Officer David Binke. “Pam has been a valuable asset to our sales organization – and company – for almost 10 years. She has a great track record with these key accounts and her ability to develop and implement sales training programs has been a key component to the company’s growth.”

Founded in 1912, in Zaragoza, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It hold market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries. The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.

E.S. Kluft & Co., which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.

To learn more, visit www.kluftmattress.com, www.aireloom.com.