PureCare Invites Retailers to “Discover the Cooler Side of Health & Wellness” at High Point

Furniture World News Desk on 10/12/2015

PureCare announced that the newest PureCare Elements premium sheet line, Glacies™ (“of the ice”), is invigorating both retailers and consumers with a combination of PureCare’s exclusive FRIO™ Rapid Chill Cooling Fibers and plush Tencel®. The sheet line’s beautiful feel and the discernible cool touch were so compelling to new and existing dealers that shipments of Glacies premium sheets have far exceeded expectations within weeks of the Las Vegas summer market. But the success and demand for PureCare’s exclusive cooling FRíO fiber is far from short-lived.

“The need for cooler sleep solutions is constant for consumers who suffer from sleep heat,” says PureCare’s CMO, Sean Bergman. “By creating a complete health and wellness collection of cooling FRíO products, we’re providing our retailers with a unique story that is truly resonating with their consumers, and allowing the retailer to capitalize on the recognition of the Frio franchise which has been widely well received in the sleep products industry.”

When tested, PureCare’s proprietary micarex-mineral based FRíO technical textile is found to cool five times faster than standard polyester. The power of this cooling story is now featured in a variety of products that will be available at High Point market. The full line includes their already successful FRíO 5-Sided mattress and pillow protectors, the new SUB-0°TM hybrid pillow collection and of course, the PureCare Elements Glacies™ premium sheet sets. Keeping in line with PureCare’s focus on health and wellness, all FRíO products include the benefit of antibacterial silver ions which locate and deactivate bacteria on contact. Like the other PureCare Elements sheet collections, Glacies utilizes precision-fit™ pocketed corners and a precision-fit™ elastic cuff to ensure that the sheets don’t shift throughout the night.

“We have constantly focused on the equation that delivers a luxury sheet. Customers expect much more today than just a soft hand feel, and by combining the specialized fit of the sheet, the ultra – soft hand of Tencel, and the finish of FRíO rapid chill cooling fibers, we are combining all of the necessary ingredients to allow specialty mattress and furniture retailers the ability to truly be competitive in sheets when competing against the thread – count focused story found in big box and mass merchant retailers. And it’s working,” added Bergman.

PureCare is inviting their consumers to “find relief from sleep heat™” with their launch of the SUB-0° hybrid pillow collection, health and wellness focused pillows that will join the growing Frio franchise of products. . The new SUB-0° pillows feature a unique triple chamber design combining technical textiles and premium fills that fuse wellness with cooling comfort. The pillow covers are a combination of PureCare exclusive FRIO Rapid Chilling Cooling fibers along with the ultra plush feel of Tencel threads. This combination produces a luxury responsive textile that is more absorbent than cotton, softer than silk and cools five times faster than traditional polyester. All pillows in the line feature MiteTight™ sealed seams and are treated with antibacterial silver ions which locate and deactivate bacteria on contact.

The triple chamber SUB-0° hybrid pillow construction mixes PureCare’s exclusive designer down, Identically Down ( I.D.), and ultra-plush Tencel fibers. The SUB-0° White Down hybrid pillow features a white down and feathers central chamber treated with ultra-fresh which inhibits the growth of bacteria and fungi. The two outer chambers feature the combination of I.D. fibers and Tencel.

In addition to the new SUB-0° hybrid pillows, PureCare will continue their roll-out of the Glacies “of the ice” premium sheet line, which embraces the same great “Feel, Fit and Finish” benefits offered by the existing SeaCell™, Celliant® and Bamboo Elements sheet ensembles. The Glacies line is available in four signature colors: light blue, white, ivory and dove gray.

Building on the success of the most well known solution for hot sleepers, PureCare will be introducing streamlined displays that combine the entire FRíO collection, including Glacies premium sheets, SUB–0° pillows and the extremely popular FRíO mattress and pillow protectors. The displays will help retailers call attention to the solutions that the FRíO franchise of products offers, and better help them understand how all of the products contribute to a healthier and customized sleep environment.

Exclusively available through PureCare, the FRíO technical textile lends itself to a wide range of textile applications, which will be featured in a variety of health and wellness bedroom products at the PureCare High Point Showroom, IHFC- M- 531. Dealers are invited to “discover the cooler side of health and wellness” in the bedroom, as well as the full line of PureCare essential sleep products in High Point this October 17 – 22, 2015.

About PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, pillows and toppers - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and The Women’s Choice Award.

For more information, visit www.PureCare.com.