CH Living To Introduce New Catalog at High Point Market

Furniture World News Desk on 9/26/2015

CH Living reported that it will launch a their new upholstery catalog shown at the High Point Fall market this October. The catalog format is based on the fresh, timely merchandising strategy of the line.

“Personal style is inspired by the influencers that surround us geographically, that are inherent from our upbringing or are adopted from popular peers,” explains Kayvan Torabian, CEO of Castle Home Furnishings. “We have merchandised our line with these influencers in mind so consumers can see what best fits their lifestyle.”

The Shape Of Style Today catalog is segmented into three collections: Metro, Natural Instincts and Couture. Each collection currently has three groups showcased with its influencer’s style. A fourth segment of the catalog, Socially Inclined, deals with chairs, motion and stationary, as well as benches and ottomans.

“With over 200 fabrics that can be upholstered on any of our frames, the style choices are enormous,” says Mona Ghaleb, Product Manager, CH Living. “CH Living is targeting retailers that want to tailor their upholstery offerings to the consumers that are shopping for style that speaks to them on a personal level. “

CH Living is a Castle Home Furnishing brand showing at the High Point Market in their Showplace 3433 showroom.

Castle Home Furnishings, sister company to Little Castle a highly successful recliner and glider nursery business, launched a full line upholstery division in 2013. Little Castle has earned a reputation for fashionable design, quality construction and favorable pricing since its start in 1999 and is the benchmark for Castle Home Furnishings’ upholstered seating. All products are made in the USA in their West Coast facility.