Help Your Furniture Customers Age Gracefully Tip #7: Identify Your Target Market's Needs - Step 2
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Consumer’s love a story, especially when it is a story they can relate to.
Last week we told you the first step in marketing to the Baby Boomer Generation was to ask them what it is they want and need in the way of new home furnishings. Step two is to identify the products that will fill that need. For example if they identify a premium mattresses as something that will fill their need, due to all the health and wellness benefits… Then align yourself with suppliers that will allow you to sell premium mattresses with health and wellness benefits.
The benefits you offer in the product to meet the Baby Boomer’s needs should be real, and the story that goes along with the product needs to be believable. Consumer’s love a story, especially when it is a story they can relate to.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion (www.MegaPowerLift.com), Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. For a free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop Dead Simple Strategy to Cash In On It” please email email@example.com.
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