Furniture of America Adds Website Functionality

Furniture World News Desk on 4/15/2015

As part of its continuous improvement strategy, full line resource Furniture of America has substantially enhanced its website.

Found at www.foagroup.com, the upgraded website now provides retailers with a faster, easier and more comprehensive online experience, according to Mike Genrich, senior vice president of sales and marketing. "As just one of the many features of the site, our dealer base will be able to get real time inventory by item and place orders and check status of orders based on their login," he explained.

Furniture of America’s retail customers can now also view the company’s extensive 788-page catalog, access product pricing, check inventory status, add or delete products to their carts, download high-resolution product images, access assembly instructions, view, edit and print their lists of saved products and much more.

“In addition to our goal of supplying our customers with the best and largest assortments of products at the best possible prices, we realize the need to also be a world-class supplier in terms of customer focus, and the revamping of our website is a big step in that direction,” Genrich explained.

However, retailers are not the only ones that will benefit from the new site. In recognition that the vast majority of consumers begin their search for furniture online, the company has also made its website easy and inviting for consumers to use.

"Consumers who visit our site, while not privy to pricing, can look at our extensive lineup of furniture, which is categorized into our major segments that include bedroom, youth, dining room furniture, living room furniture, lighting and accent furniture, mattresses and much more,” Genrich explained.

To further enhance a consumer's online experience, the site features a dealer locator that will direct consumers to the closest FOA stocking dealer.

Genrich explained that consumers will also be able to build a wish list, print it, email, or bring it to the nearest FOA dealer for pricing and purchase.

All of the products are supported by beautiful high-resolution photography and easy to understand content that explains the many features and benefits of the furniture.

The upgraded site also features a comprehensive 3D room planner that is powerful yet easy to use.

The new website also has been given high marks for its informative blogs and testimonial videos.

“The plan is to unveil the site prior to the upcoming High Point Market, which will be a big plus to our dealers,” Genrich said.

For additional information, contact: Michael Genrich at Furniture of America CA. mikeg.ca@foagroup.com.