Paramount Sleep To Introduce Hypnos luxury line at High Point Market

Furniture World News Desk on 3/31/2015

Paramount Sleep reported that it will formally introduce its new line of luxury bedding, Hypnos, at High Point Market, April 18-23, in building IHFC, space M540. The company also will launch a premium latex pillow program and a redesigned HD Super Duty collection featuring new looks with zoned panels.

Paramount has entered into a joint venture with Hypnos, a century-old British bedding manufacturer, combining UK and U.S. design expertise. The company has been gathering U.S. retailer and consumer insights on the new program before formally launching the collection. Paramount is the only licensee for Hypnos in the U.S. and is the first to manufacture the company’s products according to British standards.

Paramount will debut eight Hypnos models at High Point Market: Coral Extra Firm, Coral Plush, Juliet Luxury Firm, Alexandra Firm, Alexandra Plush, Crystal Pillow Top, Sapphire Euro Top Firm, and Sapphire Euro Top Plush.

“The Hypnos line provides consumers with options for personalizing their comfort choices,” said Paramount Sleep President Richard Fleck. “Features such as zip and link service and a custom headboard option allow customers to express their individual preferences.”

Features of the new luxury bedding line include:

Zip and Link Service: The ultimate in custom comfort, zip and link service allows the splitting of a large bed into two single beds for dual comfort. Now even consumers in small spaces such as lofts, historic homes, or high density areas can buy bigger luxury beds.

Headboard Option: Consumers may choose a customized fabric covering from a swatch of fabrics.

100% Sustainability: The beds contain no polyurethane foam and utilize natural materials, such as recycled steel and exotic fibers that are being introduced for first time in the U.S. Materials include the exclusive Hevea Flex Latex, Camel, Horse Hair, Joma Wool, and Joma Alpaca Wool.

Advanced Spring System: Featuring the exclusive Q Spring, a pocketed coil system with nested center coils for added coil density in the middle one third, every bed has ultra-high coil count with at least 1,000 individual coils, going up to 5,000 in the top-end beds.

Adjustable Base with Motion: Leggett & Platt’s power foundation provides the ultimate in custom luxury performance. The base includes an ultra-quiet high performance motor, dual 3-speed massage, two programmable custom positions, designer wooden legs, furniture-grade upholstery, a back-lit wireless remote, underbed lighting, and USB ports conveniently located on each side.

A Royal Warrant: Hypnos holds a Royal Warrant for HM Queen Elizabeth II for bedding and upholstery manufacturers and is the only luxury bed maker to actively supply the Royal family, Royal Household and the Royal residences. A Royal Warrant demonstrates the very highest standards in excellence, quality, service, and innovation.

“During Las Vegas Market nearly 40 top bedding retailers previewed the new Hypnos line and offered their thoughts on how we might work together,” said Fleck. “We heard ideas on how to differentiate sleep shops in an overcrowded marketplace. We discussed how true luxury should be defined. But most importantly, we learned that authenticity is missing from many of today’s bedding offerings. Retailers are looking for a story to tell—and Hypnos may very well fit the bill.”

Hypnos is a fifth generation family-run bedding manufacturer with more than 100 years of experience. Combining traditional skills with constant innovation, and using the finest natural materials, Hypnos has a reputation for making the most comfortable beds in the world.

About Paramount Sleep: Paramount Sleep is a third generation, family owned mattress manufacturer based in Norfolk, Va. For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers in the country, the company currently produces handcrafted mattresses under seven unique brand names: A.H. Beard®, Back Performance®, Boutique Hotel, Doc in a Box®, GoodNite®, HD Super Duty®, and Nature’s Spa®. For more information, visit www.ParamountSleep.com.