Furniture Marketing Specialists Create New Website for Overnight Sofa

Furniture World News Desk on 3/29/2015

Gotham, LLC, a Hickory, NC-based marketing firm that specializes in the marketing of furniture manufacturing companies, reported the launch of a new website for Overnight Sofa, a privately held, Hickory-based company that specializes exclusively in sleeper sofas and loveseats.

The new website, www.overnightsofa.net, features an online catalog showcasing Overnight Sofa’s line, a search feature for locating local retailers, warranty information and detailed information about the company’s mattresses.

“We’re extremely pleased with Gotham’s redesign of our website,” said Amy Johnson, President, Overnight Sofa. “They took all the relevant information from our existing site and repackaged it in a way that presents our company and our products in an exciting new light.”

“Overnight Sofa has a unique niche with sleeper sofas,” explained Woody Stoudemire, President, Gotham, LLC. "We breathed new life into the site with a more effective presentation of their products and product information. We took elements from their previous site and transformed it into a more effective sales and marketing tool that better positions Overnight Sofa for greater growth and success. ”

Since 1989, Gotham has positioned and effectively marketed wood products, ranging from furniture components to finished items, both on the contract and home furnishing levels. Gotham creates and executes strategic marketing campaigns for the furniture industry, as well as for the vendors who supply manufacturers with leather products, fabric and tooling.

Gotham serves manufacturing clients throughout the Southeast, nationwide and internationally. Services include strategic marketing plans, branding, website design, print design, trade show signage and more.

Information about Gotham is available at www.GothamStrategic.com or 828.327.8099, extension 800.