Surya Introduces Novel Custom Rug Program

Furniture World News Desk on 10/17/2014

Surya will unveil at High Point Market a new custom rug program that will enable designers and retailers to order custom tufted rugs for delivery within three weeks. Designed to meet the needs of customers who want a custom rug quickly, the innovative program offers a choice of eight machine-tufted rug designs and 8-12 colorways for each design. The rugs, which will be produced at Surya’s Calhoun, Ga., location, can be ordered in almost any size/shape combination, providing a significant range of custom options.

This latest custom offering builds upon Surya’s existing custom rug program, which allows customers to order custom sizes for more than 4,000 Surya rug designs across a range of handcrafted constructions, including hand-knotted, hand-tufted, hand-woven and hand-hooked styles.

“In today’s world, it is important not only to offer great designs and quality construction, but also to be able to quickly deliver the products that consumers need to create signature living spaces,” said Satya Tiwari, president, Surya. “We understand that the typical consumer has a vision of what their perfect room should look like and that one size or color combination doesn’t fit all. That’s why, in addition to offering more than 5,500 in-stock rugs, we have developed a flexible custom rug program designed to meet each customer’s home decor needs within a timeframe and budget that works for them.”

Market attendees are invited to visit Surya’s flagship showroom – Showplace 4100 – to learn more about the expanded custom rug program and view samples of the machine-tufted options. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. The showroom will be open daily from 8 a.m. to 8 p.m. A complete listing of showroom events can be found at www.surya.com/market-events.

About Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi and Toronto. To learn more, visit www.surya.com.