Help Your Customers Age Gracefully: Tip #4 - Test Your Financing Strategy
Furniture Industry News Update -
Furniture World Magazine
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Baby Boomers may respond better to a discount than a financing offer.
“ Households headed by older adults have made dramatic gains relative to those headed by younger adults in their economic well-being over the past quarter of a century”, according to a new Pew Research Center analysis of a wide array of government data.
One big reason to market products to the Baby Boomer Generation is the fact that they have all the money. In some cases advertising special financing programs is not meaningful for this generation because they have discretionary income to make purchases without long term financing plan commitments. In fact depending on the audience, furniture retailers should test a discount for cash on certain Baby Boomer targeted products versus a NO NO NO financing program.
Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers. For a free report “The Biggest Untapped Furniture Market Most Retailers Do Not Sell … And the Number One Drop dead Simple Strategy to Cash In On It” go to www.MegaPowerLift.com.
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