Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Miff 2015 furninfo.com
  • Benchcraft 0714
  • Thomasville 110 Years
  • canada show 1014
  • SuryaClickViewSuryasFallCatalog

ASFD Reports “2013 New Initiative Campaign” a Success

Furniture Industry News Update - Furniture World Magazine

Share Page With a Friend  

The American Society of Furniture Designers reports their new initiative of rebranding a big success. “We have had many changes over the last eighteen months,” states John Conrad, executive director of ASFD. “We launched our new positioning-Touching Lives By Design, a new logo, a website facelift and a new Pinnacle Award trophy last year, to say the least.” Last year’s Pinnacle Awards ceremony had its highest attendance on record. 

The Pinnacle Awards trophy, designed by Mark Tucker (ASFD), draws its inspiration from the flowing form representative of the creative thinking process of a designer and unique details from ASFD’s updated logo. The Pinnacle™ statue’s bold silhouette is reminiscent of a summit or crowning peak. The depiction is symbolic of the award itself which is the highest honor given to furniture designers in the industry for their work. The balance of solid cherry and walnut woods paired with the polished aircraft grade aluminum base and spine showcases careful attention to detail and the ingenious blending of materials. The fine craftsmanship of this new trophy came from the high tech artisans trained at Southern Virginia Higher Education Center in South Boston, Virginia (svhec.org). Video on the design and development of the new trophy is at: https://www.youtube.com/watch?v=BH0DiuuWuAc.

ASFD is gearing up for another record breaking Pinnacle Awards Banquet. Tickets are on sale now at https://asfd.z2systems.com/np/clients/asfd/event.jsp?event=7& for the October 20th event.

Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
  • adverisement
    Tidewater 0714
  • Advertisement
  • advertisement

  • Thomasville 110 Years
  • Adverisement
    Isuzu 0814

  • niwa 0814


Surya Quality Video
Featured City of Hope
Take The Tour!
A Hope To Dream -Ashley
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200