Fulton Furniture Closes One Of It's Five Locations

Furniture World News Desk on 4/19/2014

Profit Management Promotions reported that Fulton Furniture, a full-line home furnishings store with multiple locations serving the boroughs of NYC, recently shut down its Queens operation and consolidated operations into it's other four New York locations.

Doing very well despite the dip in business over the last few years, In late 2013, owner Jeff Katz received notice that the building in which his Queens store was located had been sold. In December, 2013, Fulton announced its MOVING SALE to the public and launched an immediate and massive furniture liquidation.

Besides Jeff’s main goal of emptying the building within a two-month time frame, it was also a high priority to maintain the reputation Fulton had built over the last 40 years of serving its community. Fulton hired PMP to handle Fulton’s unique niches and concerns.

"We created custom advertising that was both honest and urgent," noted Ron Cooper, Director of Sales & Marketing for Profit Management Promotions. "We modified our selling techniques to cater to Fulton’s position as a credit house, and we brought in a bi-lingual Event Manager who was also familiar with the inner city to harmonize with Fulton’s diverse neighborhood – an amazing melting pot of ethnicities.

"Advertising techniques that Jeff had never used before were introduced during the sale, and they produced such winning results that Jeff plans to incorporate them into his advertising campaigns for his other locations. By the conclusion of the sale, PMP had helped Fulton double their normal volume, increase their profit margin, and empty their showroom in time to vacate."


About Profit Management Promotions (PMP): Established in 1985, Profit Management Promotions is headquartered in Jackson, NJ, and maintains regional offices in New York, Pennsylvania, and North Carolina. If you would like to learn more about PMP and what we can offer your business, contact us for a FREE STORE ASSESSMENT. Completely confidential, no obligation whatsoever.

To learn more about PMP, visit www.pmpsales.com, call 215-230-9001, or email ron@pmpsales.com.