Jordan's Furniture Chooses DataMentors to Enhance Database Marketing Initiatives

Furniture World News Desk on 11/16/2013

DataMentors, LLC, a full-service data quality and database marketing provider, has been selected by Jordan's Furniture, a division of Berkshire Hathaway, to provide data quality and database marketing solutions. Jordan's will utilize DataMentors' services to support Customer Relationship Management (CRM) initiatives, client relationships, brand awareness, and overall business growth.

Jordan's Furniture, New England's largest furniture and mattress retailer, provides a unique buying experience combining entertainment with shopping. Each store offers features such as New Orleans style entertainment, IMAX 3D theaters, dancing water fountains, ice cream parlors, candy stores, and full-service restaurants.

"Jordan's unique selling approach requires leveraging a partnership with a vendor who truly understands who we are and our marketing and business objectives," said Greg Jones, Jordan's Vice President of Marketing. "DataMentors' knowledge and commitment, as well as their robust suite of solutions, have made them a valuable extension of our marketing team."

Jordan's will implement DataMentors' award-winning data quality solution, DataFuse, to standardize, match and de-duplicate customer and prospect records. DataMentors' marketing analytics tool, PinPoint, will be used to support Jordan's email and retail-driven CRM applications.

"We are excited to be chosen by Jordan's and to be able to provide them with customized solutions to help them reach their forward-thinking and innovative objectives," said Bob Orf, DataMentors President and CEO. "As Jordan's improves data quality across the company, we fully expect them to see greater growth and efficiency."

About DataMentors, LLC: DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, ValiData, PinPoint and NetEffect. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions. For more information, visit www.datamentors.com.