Mattress Producer Classic Brands Partners With Delandis To Enter The U.S. Furniture Market

Furniture World News Desk on 9/16/2013

Classic Brands, a leading importer of mattresses and sleep products, reported that it is partnering with Chinese furniture brand DeLandis to open a U.S. operating division. Showing together for the first time at the High Point Furniture Market, the two companies will display both mattresses as well as 80 models of innovative and stylish sofas, loveseats, recliners and sectionals made with the same high performance visco elastic memory foam found in the popular Classic Brands products.

The layout of the 7,000 square foot showroom, conveniently located down the hall from the Serta Mattress and Leggett & Platt spaces, was designed to showcase the new DeLandis offerings as well as the latest Classic Brands memory foam, latex, and gel foam mattresses, foundations, bed frames, and sleep accessories.

“This new business partnership expands the relationship already in place between our companies. DeLandis will manufacture a great line-up of product made with superior materials and construction for the U.S. market. We will use our well-honed import strategy that provides outstanding logistics and customer support for the brand in this region,” said Classic Brands CEO Michael Zippelli.

DeLandis' furniture collections are specifically designed for the comfort needs of the American consumer. From leather and fabric upholstery, to stationary and motion, each product is still manufactured to deliver the same high quality and stylish design for which the company is known throughout Europe and Asia.

“DeLandis has a rich history in producing quality leather and upholstered products for the global market and, knowing that the American consumer tends to look for the utmost in comfort and durability, we refined our product design to better fit the American home aesthetic with better scale furniture and plusher seat cushions,” said DeLandis President Chuck Rudwall. “We are among the first companies to include memory foam seat cushions in all our product offerings. This durable, better quality foam – poured in our own manufacturing facilities – makes DeLandis Furniture a standout on retail floors and clear winner to consumers.”

DeLandis Furniture’s new product offerings include the Florence Collection, consisting of a stationary three-seat sofa, loveseat and chair. Made with luxurious handcrafted leather, pieces in the collection feature a sturdy hardwood frame construction, sleek arms, tapered block feet and ultra-plush pillowtop seat cushions made with the company’s self-poured foam. From its motion collections, DeLandis is showing the three-piece Nettuno Collection in a supple white leather. Consistent with the brand’s commitment to using quality components, the sectional features high quality Leggett & Platt reclining mechanisms and Okin German-engineered electronic motors and power reclining activators with child safety locks. DeLandis’s stationary offerings start at $899, while the motion products begin at $999.

Classic Brands and DeLandis Furniture’s full product lines can be found at the upcoming High Point Market in building IHFC, space H-1104.

About DeLandis Furniture: DeLandis Furniture was established as a U.S. brand in 2013 through a partnership between Classic Brands, LLC and DeLandis, based in Quanzhou, China. The U.S. company is headquartered in Jessup, MD, where it keeps its customer service and sales offices. DeLandis was founded in 1998 and manufactures product in two side by side, state-of-the-art factories in China. Within this massive two million-square foot factory space, the company also manufactures specialty foam products which it supplies to customers in over 60 countries globally.