Surya to Exhibit for First Time at 2013 International Casual Furniture and Accessories Market

Furniture World News Desk on 9/14/2013

Surya, a progressive manufacturer of area rugs and home accessories, announced that the brand will be exhibiting for the first time at the 2013 International Casual Furniture and Accessories Market (Casual Market) to be held Tuesday, Sept. 17 to Friday, Sept. 20 at The Merchandise Mart in Chicago. Surya will spotlight its expansive range of indoor-outdoor home accessories, which includes hundreds of rug and pillow options, as well as more than 70 poufs and a recently added indoor-outdoor art collection. Available in a broad spectrum of colors, textures and styles, these versatile products are designed to resist the elements while adding ambience to outdoor living spaces.

Outdoor living areas increasingly have become extensions of the home. According to findings of the American Institute of Architects’ 2013 Home Design Trends Survey, homeowners are continuing to invest in their properties, both by adding to existing outdoor living areas and by blending indoor and outdoor spaces. This trend has driven the need for fashionable, durable exterior home accessory solutions that are both functional and inviting.

“As the line blurs between indoor and outdoor living spaces, homeowners expect their outdoor environments to provide style and comfort, to have more of the feeling and function of an indoor space,” said Satya Tiwari, president, Surya. “The expansion of our indoor-outdoor product offering enables us to provide our designer and retail customers with the convenience of a single source for both indoor and outdoor home accessories while also providing impactful training, merchandising and display solutions that facilitate the successful marketing and selling of home accessories.”

Surya introduced its first collection of indoor-outdoor products in 2007. The brand’s offerings in this area have continued to evolve and now include a collection of indoor-outdoor art. Suitable for use in covered outdoor environments, this new art collection spans a range of motifs—including colorful seaside scenes, maps and whimsical designs — to infuse casual comfort into both classic and contemporary outdoor spaces. Also introduced recently is a new outdoor rug pad designed to increase rug longevity.

Casual Market attendees are invited to visit Surya at Booth #8-4055 to explore the latest trends and colorful product introductions in indoor-outdoor accessories.

About Surya: With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories known for its innovative designs and progressive business practices. An expert at understanding the latest trends in apparel and interior design, Surya interprets these styles across each of its product lines—blending thoughtfully crafted combinations of color, pattern and texture. Surya currently exhibits in Atlanta, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.