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Artistic Sensations Internet Furniture Sales Tip #5: The Close

Furniture Industry News Update - Furniture World Magazine
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See additional articles in this Furniture World Magazine Series below


Article Summary: The final article in a series of e-commerce tips that can help Furniture World magazine readers sell more furniture and accessories online.


by Kim Gellman

Once a customer enters the checkout mode, gives you their credit card and makes a purchase, they've moved into a mindset where they have made a decision and are now looking forward to getting their product.

Now is your chance. The customer has made a purchase, and it’s time to try and turn them into a return customer. Remember, your best customer is your last customer. If someone has bought from you already, they are far more likely to buy from you again in the future.

The Internet market is very competitive, so you need to make your customers your friends (relationship marketing) so they will come back.

Start a newsletter, start a mailer, start a youTube Channel… anything to keep in touch with your customers.

This is a good time to:
  • Invite them to leave comments about your website. 
  • Offer them a discount coupon for future sales. 
  • Make sure you email them a receipt with special offers. 
  • Ask them to recommend a friend and get a free gift.

Final Thoughts: Over 2.4 billion people around the world are on the Internet. The global marketplace is expanding faster and faster. It comes down to your product and your marketing. Is your website relatable to your brand. Is your website a great salesman?

About Kim Gellman: Kim Gellman, owner of Artistic Sensations, sells kids bedding and furniture online and has been in business for 15 years.

Furniture World Magazine-Business solutions for furniture retailers

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