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Furniture World Articles by Margo DeGange, M.Ed

Article Marketing - Part 2

Published: 6/6/2012
In the March/ April issue, Margo DeGange discussed what article marketing is, and what its benefits are. This time she provides guidelines for writing and using your articles.

Read Article Marketing - Part 2


Article Marketing - Part 1

Published: 4/6/2012
It’s a totally free, awareness-building tool that draws ideal clients right to your door.

Read Article Marketing - Part 1


Sales Opportunity: Gender Awareness - Part 3

Published: 3/15/2011
This installment continues our discussion about how women buy, and presents tips furniture retailers can use to sell more by creating sales initiatives.

Read Sales Opportunity: Gender Awareness - Part 3


Gender Awareness - Part 2

Published: 1/5/2011
Your business will vault 10 steps ahead if you take gender differences seriously and adjust your sales and customer service approaches accordingly. This installment continues our discussion about how women buy, and presents tips furniture retailers can use to sell more by creating sales initiatives.

Read Gender Awareness - Part 2


Your Golden Sales Opportunity: Gender Awareness

Published: 11/24/2010
Your business will vault 10 steps ahead if you take gender differences seriously and adjust your sales and customer service approaches to meet the requirements, needs and wants of male and female customers.

Read Your Golden Sales Opportunity: Gender Awareness


Furniture Retailers Go Tribal - Part 3

Published: 6/7/2010
This is the third in a series on how to take a leadership position in the new decade by creating tribal loyalty among your customers.

Read Furniture Retailers Go Tribal - Part 3


Furniture Retailers Go Tribal Part 2

Published: 1/19/2010
This is the second in a series on how to take a leadership position in the new decade by creating tribal loyalty among your customers.

Read Furniture Retailers Go Tribal Part 2


Furniture Retailers Go Tribal - Part 1

Published: 11/19/2009
This is the day of the tribe, the day of community and the day of meaningful connections. The old era of the big company, with the big CEO in the big private office, hiding out behind big T.V. ads is just about over as a viable way of doing business.

Read Furniture Retailers Go Tribal - Part 1


Decorating School Crash Course: Consumer Seminar On Lighting

Published: 10/4/2009
This is the ninth article in our Decorating Crash Course series. The text is written so that you can easily use it to put on a customer seminar on lighting in home decor. It can be presented “as is” but you should add additional elements to give your seminars a personal touch.

Read Decorating School Crash Course: Consumer Seminar On Lighting


Decorating School Crash Course - Fabrics Part 7b

Published: 11/20/2008
Continuation of this popular series that provides scripts furniture retailers use to conduct successful consumer design seminars. This installment reveals how customers can choose main and supporting fabrics, and work with pattern and texture. Included is a glossary of fabric terms and photos.

Read Decorating School Crash Course - Fabrics Part 7b


Decorating School Crash Course Fabrics Part 7a

Published: 9/10/2008
Lesson #7a: Script for a design seminar that will help your customers to make knowledgeable color, pattern and texture choices.

Read Decorating School Crash Course Fabrics Part 7a


Decorating School Crash Course- Part 6, Accessories

Published: 3/10/2008
Decorating seminars help customers solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on an Accessorizing Seminar for customers and prospects.

Read Decorating School Crash Course- Part 6, Accessories


Decorating School Crash Course -Part 4, Focal Points

Published: 11/8/2007
Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Decorating with Focal Points Seminar for your customers and prospects.

Read Decorating School Crash Course -Part 4, Focal Points


Decorating School Crash Course - Part 3 Style

Published: 7/9/2007
Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Furniture Styles Seminar for your customers and prospects.

Read Decorating School Crash Course - Part 3 Style


Decorating School Crash Course - Part 2

Published: 3/9/2007
Part 2 in this series on design and decorating principles can be used as a script for putting on your first customer color seminar.

Read Decorating School Crash Course - Part 2


Decorating School Crash Course - Part 1

Published: 12/7/2006
This six part series will help you to quickly gain and retain valuable and usable design and decorating principles that you can effortlessly communicate to your customers—principles your customers want to know. Part 1 introduces the series and provides rules for putting on simple and sensational design seminars to help build a loyal and educated customer base.

Read Decorating School Crash Course - Part 1

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